The fashion industry is perhaps one of the most dynamic sectors. These changes not only occur in terms of the products themselves but also how the entire industry operates and interacts with its consumers. Matching your pace with ever-changing global trends is one of the key obligations of the industry for its survival.
Naturally, business operations and shopping experiences, along with consumer expectations, are never the same over a long period. With the new technological progress of the world, the fashion industry has digitalized itself to a large extent, enveloping business aspects like production, procurement, sales and marketing. For any apparel business, incorporating this all-around switch up is a challenge.
Retailers are now establishing their brands to sell products using their channels. On the other hand, manufacturers are selling their products directly to online consumers, thereby replacing the traditional role of retailers. These changing organization setups prioritize a business strategy that places their control over the value and process at the center, including but not limited to product supply, distribution and retail. This type of vertical integration is referred to as “verticalization” and for a business to successfully operate with such a change, it needs to harness the best technological solutions.
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How can S/4HANA benefit your fashion business?
The general business model across industries has changed to a customer-centric approach, where customer feedback leads to business operations. Consequently, organizations now put a great deal of importance on interacting with consumers to get a clear picture of their expectations and standards and deliver accordingly.
Businesses are also using growingly sophisticated technology to understand each customer’s unique preferences to provide them a customized experience. To incorporate this customer-based approach, finding the right solutions and tools mean half the battle is won.
SAP S/4HANA is one such powerful tool that uplifts your vertical business through this fast-changing market structure today. It works to integrate the fashion business model with the vertical business model into a singular, comprehensive SAP solution.
S/4HANA for fashion handles the complicated hurdles of the fashion industry, without compromising flexibility. It ensures that the customer experience is smooth and transparent, regardless of the kind of sales channel they use to interact with your brand. It allows consumers to browse through products and check their availabilities and enables them to buy the products across a wide range of channels.
SAP S/4 HANA features that will help your apparel business grow:
Like any other ERP platform, S/4HANA provides you with data in real time that you can access at your convenience. This implies that your business can access a cohesive database, that enables your brand to develop fashion products that are on trend and fast. S/4HANA empowers your business by helping you gather data on customer behavior patterns, which in turn helps you to gain more returning consumers by providing them a seamless, personalized shopping experience.
Today, when brand loyalty is a myth in the fierce competition of the free market, it is important to keep up with the changing patterns of behavior and expectations of the consumer base to retain them, and this is where SAP S/4HANA aids your business the most. Staying updated with the data collected can help you understand where your business stands at any given point and develop better strategies to help it thrive.
Apart from the consumer point of view, SAP S/4HANA is also user-friendly and empowers your employees to understand and get familiar with new technological tools. When the employees of your business are armed with the right tools and the right understanding of their usage, optimization of every business aspect becomes an obvious outcome. SAP S/4HANA also boasts an impeccable response rate and work speed, which allows your business to gather a huge amount of data with very less labor involved. To make your S/4HANA for fashion function in its desirable way, it is essential to get it tested and integrated with your business properly. To ensure impeccable quality, you should employ skilled quality engineers experienced in SAP testing.
SAP S/4HANA is not only a tool to keep you at pace with the present market trends, but also an investment into the future. It can elevate your business operations at every level- from HR to invoicing, all the while providing detailed data. However, before employing S/4HANA to your business, it is important to gain a thorough insight of where the business stands today and if it will be able to cope with all the changes the new technology will bring with it. Sustainable incorporation of S/4HANA is the ultimate business move for any apparel brand to stay on top of the game today.
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