Gone are the days when companies used keywords to drive traffic. The world of SEO offers a lot more than just shuffling keywords. Hence, it is essential to use all the innovative techniques to drive traffic to your website and make your website rank higher. Experts recommend a website audit every six months. However, companies audit their sites every quarter or even every month. Below are some crucial steps to undertake while conducting a website SEO audit.
A Crawl for Your Website
Crawling is one of the crucial factors of a website SEO audit. Start the crawling process for your process. Several third-party administrators would conduct the audit and provide you with a detailed website SEO audit report. You can opt for them or run an in-house audit every month or three months to determine your results.
With free trials and applications supporting SEO audits, you can conduct the crawling process efficiently. All you have to do is enter the URL of your website and search. Following that, you will see a site audit option. You can run the scan and obtain your results in a short time. Experts recommend the crawling activity as it aids in the identification of problems about your website. Factors that need evaluation include duplicate content, unlinked pages, low word counts, and excessive redirects, among others. The platform can also provide a detailed analysis of the top issues and provide necessary solutions.
Moreover, you can also search manually for your website and approximate the ranking of your website. This strategy is the easiest and provides you with quick results. While manually searching for your site, make sure you evaluate the below-mentioned pointers:
- Ranking of the appearance of the website
- Number of pages that appear in relevant search results
- To check the crawled pages, use a site:rootdomain search
- Check if your site is the first to appear when you search it manually
Evaluate the Browse-able Versions of Your Site
Every website should possess only one version of the site. In other words, if you hunt for your site with different permutations and combinations of the site URL, your original site should open. Every website should possess only one version of the site. In other words, if you search for your site with different permutations and combinations of the site URL, your original site should open. However, if your website constitutes multiple versions, search engines will not know which is the correct site and can result in faulty crawling. It can also contribute heavily to the negative ranking of your website. If search engines do not know the right website to show potential customers, your website’s order will decrease adversely.
A few examples of the multiple versions are:
- Desktop and mobile versions of the website
- Absurdity between an https and a non-https version
With Google adding innovative steps on board, it is crucial to update yourself with the required changes continuously. In regards to the multiple versions, Google makes it known to the user whether the website possesses an SSL protection or not. In addition to that, the search engine is even marking sites as not secure to aid the viewer. Such a tag will hamper the potential traffic for your website.
On-Page SEO Checks for Best Optimization
On-page SEO checks include evaluating the pages on your site and finding the service E-commerce SEO London. You can look out for duplicate pages, title tags, headers, and so on. Most of the sites have a lot of content for a selected theme. Such irrelevant content with similar themes will hinder the ranking of your website.
Pages and Title Tags
A title tag is a code that transmits to search engines the title of your page. Search engine result pages display such data. The content that your target audience searches for should get displayed on the page. You have to make certain moves to ascertain your content is similar to what your viewers are seeking. The average length for a title tag is not more than sixty characters. In addition to that, also check for truncation. You can use a checker for the pixel width to make sure the truncation is in place.
Don’t Ignore the Meta Descriptions
A lot of companies think that meta descriptions are not necessary. However, more than you would believe, meta descriptions are incredibly vital to attract your viewers. These descriptions can draw in your potential customer. A compelling and engaging description is necessary. Recently, Google expanded the description limit to 320. from the earlier 160. Therefore, you can leverage this fact and provide relevant and appealing meta descriptions.
Placement of the Keyword
Every page on your website should include a focus keyword. You have to add it in the first hundred words. It aids the search engine to find out what the post focuses on quickly. It would help if you also placed your keyword on other parts of your site to increase the listing ranking. At all costs, avoid doing a keyword stuffing. This move is tricky and can cause your site harm by diverting traffic.
Site Metrics and Analytics
The prime step to leverage site metrics is to understand whether you are obtaining live metric information. Your analytics service should get you the live data, which suggests that your code up-to-date. If not, you need to fix your code. Do a site:rootdomain search and compare the metric data to it. Comparing both search results will provide you with broken crawl requests. Generally, the numbers of pages in both searches are similar. If not, it is evident that some pages are not accepting crawl requests.
Optimizing your website is crucial, and you can do it by incorporating SEO efforts. You can start by evaluating the current SEO strategies of your website. A proper website SEO audit is necessary to understand and assess the weaknesses and convert them into strengths. As a result, you are overarching your current strategies.