Search Engine Optimization, or abbreviated SEO, is a collective name for the various methods and techniques used to make a website appear as high as possible among the results in search engine searches.
The people behind a search engine generally want the search results to be as relevant as possible for those searching on a particular phrase (keyword / keyword), while website owners on the other hand want relevant visitors to their websites. It does not make sense at all to aim at the mass of visitors without reaching the target group you are looking for. Search engine algorithms are constantly evolving in order to improve the relevance of search results, while website owners try to find and implement methods, methods for search engine optimization, to make their web pages perceived by the algorithms as more relevant.
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The History of Search Engine Optimization
In the childhood of the search engines, simple methods for influencing the algorithms appeared, such as filling a web page with words and names that did not appear to ordinary visitors (but instead of the search engine ranking algorithms), or repeating a certain word in the web page title bar, et cetera. The problem with these methods was that in an objective sense they did not make the web pages more relevant to visitors but instead worsened the search engines’ search results, so the ranking algorithms changed over time so that the use of this kind of search engine optimization would not be rewarded. Nowadays, that type of search engine optimization can be penalized by the search engine by completely deleting the site from the search results.
What is a Backlink?
A backlink for a particular web resource is a link from another site (the referrer) to that web resource (referrer). A web resource can be a website, web page or web directory.
A backlink is a reference that can comment with a quote. Quantity, quality and relevance of backlinks for a web page are among the factors that search engines like Google evaluate to appreciate the importance of the page. Page ranking calculates the score for each web page stars on how all web pages are linked to each other and is one of the variables that Google Search uses to determine how high a web page should go in the search results. This weighting of backlinks is analogous to citation analysis of books, scientific articles and academic journals. A current PageRank has also been researched and implemented but gives more weight to backlinks that come from the page with the same topic as a landing page.
The search engines now strive to reward such things that are useful to the surfer, such as good quality, fullness, unique and comprehensive material as well as user-friendliness. Check FREE Search Engine Optimization Tools
What is on Page SEO?
Search engine optimization onpage has traditionally been about modifying your own web page and website so that it appeals to the ranking algorithms. This type of search engine optimization can include such things as
- to publish relevant content that is useful to those who searched for the current search phrase.
- mention important keywords high up on the page
- format headings with HTML tags such as h1, h2 or h3 and make sure to include key keywords in these headings
- use unique text in the title tag on each page of the site and ensure that this text complies, partly with the h1 heading, partly with the link text used internally on the website
- when using images, print the keywords in text, not just graphic images
- use semantic coding and structure to make it easier for search engines to understand each page’s unique content.
- to link internally with keywords such as so-called anchor text (linked text).