If you have a blog on Instagram, then you probably know that being active online is a huge part of your growth strategy. The main activities on this platform are:
- Liking
- Sharing
- Saving
- Commenting.
With the first three points of this list, everything is quite obvious, but what does one have to do with commenting to get some engagement? Businesses often fall into comment automation, which can be a good decision, but still requires a lot of control and online presence. Effective commenting helps to increase the activity of your audience and motivates them to pay more attention to your blog.
There are enough articles about getting more likes and comments and even ideas that guide you on how to buy custom Instagram comments on buytoplikes.com. So in this one, you will find creative ideas that explain how to comment on Instagram effectively for your growth.
Mind the timing
When people leave a comment on your post, they expect a reply as soon as possible. So you must be ready to respond within 24 hours, or else the interest in your product and your profile on IG will drop. Of course, it is impossible to reply to all people at once, so try to keep up with your postings and check new comments every hour to preserve the 24-hour window.
You can use the Instagram Quick Replies option to save time. This feature offers you to create answer templates for the most frequently asked questions in comments, like “what is the cost”, “how do I get the product”, etc. This is a huge time saver that can free you some time for other things. To use it, insert the words “quick reply” and spare yourself from multiple responses to the same question. And Don’t forget to turn your profile into a business one.
Be a human
Communication on social media, and Instagram in particular, has to be two-way. Nobody wants to talk with bots, even if it is a brand. Just like in the offline shop, you have to connect with users who write to you. Providing live and hearty answers in replies is essential for successful growth on Instagram, and that is a goal for you to reach. At the same time, do not fall into becoming too intrusive and friendly. Keep the communication sweet, yet a little distanced, letting users take this initiative.
Humor is a weapon
Practically nothing can help to create a bond between people as humor does! Everybody loves a good wit, so make sure you have some nice jokes in your pocket. Entertain your commentators with funny and clever IG replies, and the result will be a good surprise to you. However, keep in mind that it is very easy to insult a person with your jokes, so remember all the rules that modern tolerance and manners dictate to us:
- No racism
- Gender respect
- No bad language.
These three are basic ones, but they define the range of jokes that can be accepted negatively.
Use emojis
Emojis can make your comments stand out and drive more attention to your reply. Choose relevant emojis that accentuate the sense of your words. And be very careful – too many emojis can be a factor of annoyance, especially when they are not directly relevant to your comment. Emojis are a fun addition that helps to engage with your Instagram audience and stress your friendly tone and humanize your brand. Important note: the answer that consists only of an emoji – is bad.
Appreciate everyone who writes to you
Thank-you comments are a must when you get mentioned on IG or when somebody writes complimentary words about you or your product. At least, it has to be a short “thanks”, but try to vary your replies. Adding emojis works great here, by the way. Use the same dose of personalization when replying with appreciation. And always try to continue the conversation to increase engagement on your Instagram profile – ask more questions, propose a new topic or follow the previous one, whatever seems to be interesting to the other person.
Don’t be afraid to expose problems
Sometimes people are not happy with what you post or what you sell. And some of them come to your Instagram comment section to tell what they think about the situation. Usually, brands try to get the problem straight to direct messages, and some of them even delete the original critical comment. This is so wrong, never do that. Instead, use criticism as a way to impress new customers.
- Show that you care about the situation
- Tell how you are going to solve the problem
- Say you are sorry for the inconvenience
- If the person has no eligible reason to criticize you, you must argue your position in a friendly yet non-personal manner.
Get out there
To increase engagement and grow your brand reputation, don’t limit yourself only to replying to your Insta profile. Explore the platform and seek places where you can get in touch with a like-minded crowd. Share your opinions and thoughts, and appreciate other people. Being open to communication and active online provokes more interest in your profile and comments, that is for sure.
Besides, this practice increases visibility, so you can really expand your reach by commenting on other posts. Don’t be shy to reply to posts your customers make, other industry influencers, and brands that you like. Active commenting on Instagram is another point of your humanization. Thus, is it a healthy practice to show your values and interests?
What you should never do
Probably the most annoying and negative thing to do on Instagram comments is to delete replies and write a typical reply “answered in direct messages.” This one is incredibly toxic and only infuriates your potential customers. When someone asks you a question, you must answer it right away.
Such practice was popular some time ago when it was considered that it is a healthy method to motivate people to further conversation. But now we know that it only hurts your brand reputation and profit. People will write you in dm if they want to, and no call to action in comments will not persuade them to do so. Keep your replies open and reply honestly.
Conclusion
There is no universal recipe for good comments that a brand or influencer should use to increase engagement on their profile or grow their audience on social media . However, these simple tips will help you to construct nice and neat communication online, where the initiative is given to both sides of the conversation. Your goal for commenting on Instagram is to support your reputation and make stronger bonds with your audience.
