To gain success on social media one must concentrate on getting in touch with the real audience, impressing and entertaining them. The ultimate aim on platforms like YouTube is to gather an organic audience around your content. According to the known social media expert Damien Hong, the ability to increase the number of organic subscribers on your channel is an art, built on the individual qualities of each blogger, but there are still universal methods that enhance this process. Damien is lovely enough to present to our readers the most effective tips that help to grow the audience on YouTube.
Is it worth it to buy stats for social media?
The urge to purchase some stats for your socials is familiar to everyone who wants to become a known blogger. But the process of buying views, cheap likes, or anything else has to be controlled – once you pick the number of subs you get, you must develop a strategy to get the double number organically. It is ok to help yourself and fuel your growth with paid services, but it is never a substitution for the real appreciation and love of your loyal fans. The modern spectrum of services that you can buy online is quite impressive, but you should be careful – it is easy to carry yourself away with them. So, make sure that you have implemented your purchases naturally in your tactics.
Organize your work
For better performance and a possible fast start, you have to optimize the process of creating your videos. Before you launch your promotion campaign you must have a library of evergreen content that can help you to maintain the desired schedule. And, you must make the creation process sustainable and well-optimized, so you can create high-quality content quickly enough. In case you have a fine budget, hiring an assistant will be a great decision, so you can concentrate on creative ideas, having someone to rely on for technical aspects of your work.
Post more often
It is considered that it is okay for beginners to post a video once a week or even less often. But Damien recommends the contrary – try to upload new videos more than once a week. Being so active online means you will be noticed primarily by the algorithms, which tend to choose more active authors for recommendations. And, by reminding yourself you will increase the loyalty of your subscribers. The more they interact with your profile, the better your rating will be. But remember – quality comes before quantity, and if you feel you harm your video’s quality, you should slow down a little and rethink your tactics and instrumentary.
Motivate your viewers to watch the whole video
A great way to get your ratings higher is to increase your watch time statistics. And I know just the way to do that easily. Simply catch the interest of your viewers with original and fine hooks. For example, you can show your spectators what results they will receive in the end – so they want to see how you actually made it happen. It works for most things, like hairstyles, food recipes, cars…
Another aspect that is vital – is storytelling. Your videos have to become original stories that users would want to discover from a to z.
Shorten everything that can be shorted
Literally. Titles, introduction, credits… These see just the first things that come to mind. The attention span is short, so you should make as much sense as possible. Users don’t want to watch long credits and openers, they want to concentrate on what’s important and interesting to them, so limit everything else, making it punchy, quirky, and snappy.
Use End screens
The end screen is an interactive graphic element that appears, surprisingly, only in the last 20 seconds of your video. there you can place a link to your other video, playlist, Other social media account, or website. Produce your video, taking these 20 seconds into the account, so you can verbally present the end screen to your viewers, motivating them to click and watch what you have there. This method is recommended because end screens are proven to work best while someone is still talking to the viewer. Give them a reason to click with a hint on why they should see the next video.
Create great thumbnails
I cannot stress enough how important this small pic is! This is the very first thing that will catch the interest of your potential viewer. Neglecting it can fail all your campaigns. Here are my universal recommendations for a good thumbnail:
- Tend to minimalistic designs
- Add only significant details that help users to understand what your video is about
- Mix in at least one relevant keyword
- Develop a single style for all your thumbnails, altering them only to divide them by playlist groups.
Clickable thumbnails secure that you will attract new spectators, who can become your subscribers later. And attractive thumbnails are a great way to increase your clickability rating, which is one of the significant factors for YouTube algorithms.
To drive more people to your content, watch closely what are the new trends that appear on the platform. They can help you to catch a wave of popularity if you piggyback on what is viral and relevant to your target audience. Examine what people love the most, and use these ideas as a canvas for your content, especially while you are on your way to popularity. Later, as you gain somewhat of a community, you should produce more unique content, decreasing the number of curated materials.
Connect with your audience
In my opinion, to create the most popular and effective videos, you must get closer to your target audience. Do what your people want to see from you – and you will see how your growth becomes stable and productive as hell. You will be surprised how many great ideas can blossom among your fans. Encourage user-generated content, and always ask your subscribers what they think of your performance.
Final comment from Damien
I can’t describe a strategy that will fit everybody, because I always start with finding individual perks that will make a unique personality presentation on YouTube. To me, the most important thing for a YouTuber is their special charisma, which affects all the aspects of growth on YouTube and defines what they should do to attract more people. In other words, to create an effective strategy for your progress on this network, just be yourself and do what you are really passionate about.