As an eCommerce business owner, your website is your storefront. In the same way that displays and floor space are important for physical stores, your digital space is important for encouraging traffic and increasing revenue. Here are a few tips to help you optimize your website and increase sales.
Capitalize on Titles
When online shoppers turn to search engines to find the product they’re looking for, a web page’s title is the first thing analyzed to see if a page is relevant to the search. If you’ve researched the keywords you’ll be using for your eCommerce business, the title is one of the best places to use this information. By placing a keyword in your page’s title, you immediately tell search engines exactly what your page is about, which will increase your page’s ranking for that keyword.
If you’re not sure what keywords are or how to find them, that’s okay! You’re a business owner, not a digital marketer. An eCommerce SEO agency will work with you to find the best keywords for your business. An agency will also go through your website with a fine-toothed comb and optimize not just titles, but meta descriptions and more to make sure each page on your website is working to bring traffic to your store
Know Who’s Visiting Your Site
Have you ever tried to pull up a website on your phone and found that it just doesn’t have the same function the same way it does on a computer? Odds are the website isn’t optimized for mobile use. Some websites direct users to download an app for an improved mobile experience. If you can afford to develop and maintain an app in addition to your webpage, great! If not, then your best bet is to maximize your website’s usability for the majority of your users.
Platform optimization is an important part of every website design, but for eCommerce websites, poor platform performance can really impact sales. If most of your traffic comes from mobile users but your page is optimized for desktop traffic, you may be losing sales due to poor usability. Professional digital marketing agencies provide eCommerce SEO services that show you exactly what percentage of your site’s traffic is mobile vs. desktop. This information can help you make decisions about how best to improve your site’s usability and allow you to market and design your website more effectively.
Design a Professional Website
No matter how good your SEO strategy might be, it can’t make up for poor website design. As important as search engines are to increasing traffic to your eCommerce store, search engines aren’t your customers. If your customers are landing on a page that looks unprofessional, then you might struggle to make sales.
Don’t let your hard work researching keywords and SEO strategy go to waste! If you’re not a graphic designer, then hiring one can be a good long-term business strategy. A graphic designer can make your website look professional and help separate you from your competitors. A professional-looking website will encourage trust in your business and increase sales.
These are just a few of the most important things to keep in mind when optimizing your eCommerce website. If it’s starting to feel a little overwhelming, a professional digital marketing company can help you address all of these points and more while you focus on what matters most to you: running a successful business.