In today’s world, an E-commerce platform is an apt choice to boost the business. And with the advancement of technology developing an online platform to sell your products and services is not that difficult. Many of the entrepreneurs have opted for Magento to develop their online selling platform and it offers a comprehensive solution for the retailers over the internet. Also, as internet connectivity has strengthened its roots in our lives, online shopping has become very popular. And although consumers make purchases from anywhere, their shopping starts from online platforms only. So, it is very important for all businesses to be present online. Hence companies hire a developer so that they can match with the ongoing business trend.
Magento 2 which was released in 2015 has got several advanced functionalities and features and has proven itself as one of the most powerful CMS irrespective of the size and type of business. Magento Development Company understands the needs of their clients in-depth and helps them to choose a website server and other necessary tools accordingly. Companies hire magento developers who are part of the Magento community and are learned professionals dedicated to online sales.
HOW IS MAGENTO BENEFICIAL IN ONLINE BUSINESS DEVELOPMENT:
Once the company has made its business live on the website then it is very important to manage the same properly to get the best results. Magento is considered as one of the innovative and open-source e-commerce development with regular updates and development. It also offers several marketing features as well as a seamless interface. Below mentioned are some of the other ways in which the Magento is beneficial in e-commerce business:
- a) Organized Navigation and Search Property
A number of third-party extensions are included during the development of an e-commerce website through Magento. But despite this, the catalogs of different extensions are well-organized and allow easy and simple navigation of the website. Now this enables easy browsing and one can easily locate what they are looking for in spite of hovering here and there.
This not just saves the time of the consumer in meaningless browsing but also keeps their interest live to navigate further on the website. This increases the amount of time they are spending on the website which is ultimately beneficial for the business owner and making revenue.
- b) Shopping Experience is Made Personalized
Magento 2 is equipped with such technologies where they can trace the customer’s behavior in terms of what they are browsing, what their preferences are in terms of color, pattern, etc. And then the system automatically suggests the products as per the customer’s preferences and their browsing history.
This enhances the customer’s experience, and they see what they are actually looking for. The personalized services and product offerings enrich the customer’s journey on the website and also provide them with several marketing incentives which push them to visit the site again and again. And this ultimately helps the business to make a profit.
- c) Improvised SEO Ranking
SEO ranking plays an important role in creating an irreplaceable space in customers’ minds as whenever customers search for any particular item then the concerned website will appear in top rankings which increases their chance of being visited by customers.
Magento provides such comprehensive tools which not just optimizes the text content but also increases the speed of the website. Also, additional features of a smooth payment gateway and advanced shopping cart abilities keep the account very active in the search ranking.
Magento also provides a different number of SEO plugins and also has automatic sitemap generation features.
- d) Stats and Analytics are Readily Available
The e-commerce platform is enabled with several solutions which provide the reports consistently regarding tracking parameters, a number of page views, final conversion to sales, pages viewed most. This kind of data helps in analyzing the current performance and also helps in decision-making for future plans and business commitment.
So, this kind of report and data helps the companies to maximize their profit strategically.
- e) Managing Products Become Easier
In an e-commerce platform, the number of products is usually huge in number and the varieties are also numerous. Thus, it becomes very difficult to manage the inventory, availability, shortage, and different status of this wide variety of products. But the automatic import and export functionality of Magento 2 makes the whole task quite easy. It completely takes over the task of managing the catalog of all the products and ultimately reduces the workload of the admin division.
- f) Universal and Adaptable
The best part of Magento 2 is that the additional plugins from different developers can be easily integrated here and this is all possible because it supports the open-source formatting.
Although there is a requirement of core professionals to handle the same at least this platform is adaptable to any third-party plugin if it itself does not have the apt plugin for the task. This feature makes it more suitable to be used in any kind of situation and for any sort of task.
- g) Customization
Nowadays customization has become the key to success as people opt for the one which can customize as per their requirements. And Magento gives the users the freedom that they can use any fragment of the platform as per their interests and choice. Also, all the website extensions are free of cost and the users do not need to pay anything extra even in the future. So, this provides a great platform to experiment in terms of the appearance and basic functionalities of the platform.
- h) Better Performance
Magento 2 is built on PHP 5.5 and 5.6 but it also gels up well with PHP 7. And this is the reason that it runs better and performs faster than the Magento 1. And if the speed increases then all the process execution part also moves in a rapid way. This not just saves time for the users and developers but also increases the efficiency of the whole system.
- i) Highly Secured
Magento 2 is quite secure than its previous versions. The team of Magento 2 is confident that they have already removed all the scope of possible vulnerabilities and threats of the platform. And have also made some in-built security functionalities that help the platform combat the possible virus attacks.
Also, there are some more ways through which the users can ensure their security like they can choose the hosting servers which are very secure. Or some other methods are that they can use the safety protocols, keep on backing up their websites regularly, and many more ways.
- j) Multiple Functionalities
Now, here the main aim of having different functionalities is that they can perform in different ways in order to simplify the work. So, in Magento, the users are able to personalize the look and feel of the administrative control panel, content, and appearance of the product on the website, and many more things. Also, the product groups can be sorted, the registered users can be divided into different groups by setting on some parameters, and then even the settings can be changed as per the different segments.
- k) Design is Very Responsive
Nowadays, different people are using different devices or it can be said that even a single person is using different devices in a single day. So, the user interface of the website should be so that it adapts to the screen size of the device the user is using, or else the users will be bound to browse the website on a particular device only. And this will automatically reduce the number of visitors to that particular website.
Magento 2 is designed in such a way that it is responsive to most of the devices. Automatically, the User Interface and Design of the website adapt itself to different screen sizes and resolutions of the number of devices. This gives the users the freedom to browse the website anytime and from anywhere. This obviously delights the user’s overall experience with the website.
- l) Feature of Managing Multiple Websites, Store views, etc.
By installing the Magento 2 for a single time, the users can create multiple websites under that installation. And at the level of a website one can also configure a number of different stores. And the store can be further divided into different store views as per the language and currency of the specific country. And this definitely helps one to spread their reach at a global level where the people from different countries and states can browse your website in their own language and can place the order of any particular product or service in their currency. This again helps in meeting the needs of the consumers by crossing the global barriers.
The above points clearly state how powerful Magento 2 is and it just fuels up your business and takes it to a completely next level. Here the learning curve might be steeper, but CMARIX is a top Magento Development Company for the startup owners and one who is looking forward to growing their business online in near future.