When you’re in the business of selling products, you must know by now that packaging is just as important as the product itself. You’ve spent time and effort studying your products and ensuring you come up with the best. But your effort doesn’t just end there. Your products aren’t complete yet. You still need to add icing on the cake, which is product packaging.
The packaging material you choose for your product can be one of the top contributing factors of your business’ success. Once your products reach the stores, the right packaging will attract customers. Aside from this benefit, suitable packaging keeps the item safe and in good condition during the entire transportation process. Hence, getting your product packaging done right reinforces both the quality your products and brand in general.
Given the importance that product packaging plays, there’s no taking any chances on choosing packaging materials. You have to get this right—and you can, with a little help from all that you’ll read in this article.
First on this list is this undeniable fact: Convenience matters. One of the main features of good product packaging material is that it’s convenient. It’s neither too heavy, nor too light. The design doesn’t create any inconvenience to your buyers, where even a task as simple as opening the package is difficult.
There are so many kinds of packaging you can consider. For instance, eco-friendly bags and woven polypropylene bags are great ideas, convenience-wise.
Professionalism Is Key
Another feature that’ll make product packaging deemed top-quality is that it contributes to your final product’s professionalism. Buyers today are getting more selective of their product choices. Professional-looking products is a factor that can easily help consumers narrow down their choices.
Just think about this situation. You’re a consumer too. Regardless of the type of product you’re buying, it’s an undisputed fact that you’re going to come across so many choices. What do you mostly lean towards as a choice? Apart from going for a brand name you trust, professionalism is a factor you’ll surely value.
So, don’t skimp on this when you’re looking for the right packaging material. Always ask yourself whether that particular material can make your product look more professional. Don’t decide on the kind of material that will make your products look cheap. Cheap packaging material will say a lot about your brand and the image you’re trying to convey to your target customers.
Stick With Your Budget
As you go through the process of searching for product packaging materials, you’ll come across a wide range of prices, from the most affordable ones to pricier options.
Thus, you’ll have to be very selective of your choice. The first rule to apply is for you not to spend any more than you can afford. But don’t go for something too cheap since you might wind up sacrificing your product’s image and quality.
Another reason why you need to opt for a product that’s top-quality but affordable is to avoid increasing the price of your product significantly. Remember that you have to account for packaging expenses as a part of your product’s final price. So, it’s not worth increasing your products’ prices too much when you know you could’ve had chosen a more practical option that’s just as viable.
If, for instance, you’re finding it hard to source packaging materials that fit the design, then you may want to alter your product style. For as long as it doesn’t affect your products’ projected marketability, there’s no harm in making those changes.
Assess Protection And Safety Concerns
Your product packaging does more than just add to the aesthetics value of your products. As mentioned earlier, it also helps to guarantee the safety and protection of your products. Therefore, it’s important to choose the materials carefully. With the right choice, you can be certain that the packaging material will protect your product well.
This is especially crucial when you’re in the business of selling perishable products and food. You wouldn’t want your products’ quality to be compromised before they even get sold. Contamination can happen at any point during the entire supply chain. So, if you aren’t careful enough, your brand’s reputation might suffer.
Moreover, the packaging materials you get should prevent spillage or keep your items from breaking. This applies to your products’ seals as well.
Aesthetics Should Never Be Compromised
Of course, the aesthetics matter too. They shouldn’t be compromised at all because they set your products apart from others on the shelf. Aesthetics, along with professionalism, are what’ll draw the attention of your target customers. If not, your products are going to stay stale and unsold on shelves.
Think, ‘shelf package’. The material you pick should have shelf package. This means attracting immediate attention of the general public. It doesn’t always mean having the grandest, best materials. Simple materials can also create a big impact aesthetically. The key is simply to match the materials with the style of your product packaging.
Settle on the materials that’ll suit your packaging design. This will help create that sense of coherence, so your products don’t look unappealing.
Imagine A Powerful Unboxing Experience
Lastly, your chosen product packaging material should create a powerful unboxing experience to your customers. Try to envision this as you consider the materials that’ll make your designs become a reality. The moment your customers receive their package, they should feel excited and satisfied.
When you ship your products, as is the case for e-commerce businesses, that unboxing experience will matter greatly. An unboxing experience increases social media shares, adds value to your brand, and makes customers happy. So, go for the materials that’ll meet this criterion.
When done right, product packaging will lead to an entirely memorable customer experience. Ensure that you opt for the best and suitable packaging material for your business. If not, all the efforts you’ve put into perfecting your products will be futile. At the very least, your goal should be aiming for stress-free packaging: no unnecessary layers and no wasteful packaging. The tips above will help you choose wisely.