Great packaging design can be considered more art than an exact science. Yet, you’ll find that the global packaging market is expected to reach $1,652.28 billion in value by 2027.
In the packaging sector, growth is constant. Packing an asset today ensures that it will not be damaged in transit, and it also helps in product branding. Unfortunately, this comes with a variety of common packaging design errors.
Even if a company does its packaging perfectly the first time, there is always space for improvement to make the product packaging even better. The packaging must accurately convey the product’s benefits and values in a few simple words and images.
Keep on reading if you’re looking for ways to better your packaging design practices by learning all about these ten mistakes and how to avoid them.
1. Common Packaging Design Errors 101: Excess Packaging
There is a fine line between overusing and underusing packaging. This indicates that you should not use a large box to hold a small carton.
As an alternative, you can stock up on a range of box sizes so that you can quickly and affordably store all of your items.
2. Difficult Packaging
Having to cope with tricky packing is the pits of hell on earth. Try taking anything out of a plastic package with numerous layers, twist ties, or anything else that makes it difficult to remove.
It’s time for you to imagine how your consumers might feel in the same situation! Your packaging should be adequate but not excessive to keep the goods safe and secure.
3. Packaging That Is Too Expensive
While high-end packaging may be eye-catching, it may also reduce your bottom line. When it comes to packaging low-value items, you should attempt to keep expenses down as much as feasible.
However, for high-value items, it may be advantageous to invest a bit extra money in packaging.
4. Packaging That Isn’t Easy to Read
It’s unlikely that people will buy from you if they can’t read your package.
Make sure your package is readable as a consequence. It’s a good idea to try out all of your material in several fonts before moving forward with package manufacture.
5. Packaging That Is Dull
For one thing, if clients are not impressed with your packaging, they won’t select your product out of a sea of other possibilities.
To prevent having too much space on your package, you must include a design feature. It also implies that you need to choose a color scheme that is attractive to your brand, product, and target market, depending on the context.
6. Overwhelming Packaging
You’ve probably seen overstuffed packaging with a slew of designs and themes or labels with much too much information. It’s possible that your sales could suffer if you overthink your packaging and follow the latest trends.
Why? Customers may find it difficult to understand. In addition, using an excessive number of colors and typefaces might give the impression that the work is poorly done.
Labels with no images, uniform colors, and well-formatted typefaces will be the norm in the future, rather than the exception. You may expect sales to skyrocket due to the mysterious and high-end look! As a result, taking a minimalist approach is preferable.
7. Incorrect Forms
You must also pay attention to the product’s general shape. Is their visual attractiveness strong enough to entice buyers to purchase?
Build a completed product that contrasts with the labels and other items you’ve used to create it using your form. Even if your brand is minimalist, you may play around with the shape a little bit.
When it comes to your packaging, if your label is cluttered, strive for simple, clean designs instead. Your product will be coherent and well-balanced if you follow opposition.
8. Not Considering Sustainability
87% of consumers are concerned about the environmental effect of the products they buy, according to a Stanford Social Innovation Review poll conducted back in 2008.
These figures are likely significantly higher now that the public is more aware of climate change, water pollution, and animal extinction. There’s no justification for not caring about the environment, and consumers know this.
Fortunately, there is now a broad range of environmentally-friendly packaging options available on the market. Businesses now have a variety of environmentally friendly packaging solutions that compete with their more chemically minded counterparts on price, durability, and refinement, like cornstarch plastics and paper bubble wrap.
Professional package design companies can help guarantee that your product is adequately protected while utilizing the least amount of resources feasible.
9. Packing That Provides No Protection at All
Packaging durability testing is a critical phase that many organizations skip in favor of a faster manufacturing schedule.
The packaging and text in the world won’t make up for a damaged product when it reaches the shop or the client’s doorstep.
This is not only bad for your company’s image, but it might also cost you money in the form of returns or warranty claims that aren’t required. This becomes essential when dealing with perishable items, like coffee packaging.
10. Changing the Packaging Too Soon
This is one of the most common blunders in product package design that most organizations make. Immediately once a buyer recognizes your brand via your packaging, you turn it into an entirely new one.
Customers still looking for your product in its previous package will be perplexed if you take this step. There’s a danger you’ll squander that opportunity.
The Do’s and Don’ts of Packaging Design Ideas
You might be interested in packaging for large or small products, but the industry best practices stay the same. We hope that our guide has shed some light on the nuances of great packaging and the most common ten common packaging design errors you should avoid.
And, if you liked reading our article, then you’ll love checking out our additional tips and tricks in our business and marketing sections.