SEO is a critical aspect of any digital marketing strategy. Increasingly search engine techniques and their effectiveness are changing on an incline. There is no denying the fact that top search engines like Google keep changing the algorithms. This means that to truly optimize your webpage content so that it ranks highly on search results, you ought to revise your SEO strategy.
With numerous changes in the Google algorithms, missing important elements is easy. However, there are tricks and tips to help you generate more leads, trigger conversations, and improve sales.
Although the factors considered in SEO ranking have continued to change over the years, there are tactics you can use to make your strategy more effective. Here, we have compiled some amazing tips to consider for 2021.
Prioritize Voice Search Optimization
The tactics people use to search for information online keep changing. If your company is yet to leverage the power of voice search optimization, this is an element to consider. Surveys show that voice searches are likely to dominate, with at least 55 percent of households expected to possess smart speakers in the coming year.
Here are some tips on how to leverage the potential of voice search optimization:
- Choose keywords wisely;
- Always create content based on a persona;
- Generate pages that respond to frequently asked questions since searchers tend to start their queries with ‘who,’ ‘what,’ and ‘where.’
There is evidence suggesting that voice searches enhance user experience. So, ascertain that your page contains images that are optimized, and the design is responsive. Also, an optimized website should be able to load within a minimum amount of time.
Optimize for Mobile Devices
One of the most significant considerations when it comes to creating an effective SEO strategy is making sure that the audience can access your website with ease. Your priority ought to be ensuring that your page easily accessible using mobile devices like smartphones and tablets. This not only helps in the ranking but also improves conversion rates. In fact, about 73% of people access the internet using their mobile phones.
Prioritize Google’s EAT Principles
According to the top search engine, Google, quality is a critical factor considered when ranking search result pages. This is where the principle of Expertise, Authority, and Trustworthiness or EAT comes in. It is a concept that factors in the guidelines regarding the kind of content considered quality.
This also determines the ranking of pages in search outcomes. In other words, content that meets the EAT principle will likely rank higher among search results. You could engage a summary maker to help with your content.
If your page contains duplicated or low-quality content, Google Panda will likely eliminate it from search results. The algorithms send spiders to crawl websites and identify quality and appropriate content. When you understand the EAT principles and adhere to them, you will get the most out of your SEO strategy.
Leverage Featured Snippets
Another important trick to consider is the capability of featured snippets. Google often chooses the best answers from third-party sites and displays them in the featured snippet. In some cases, Google search results show listings where a snippet describes a page before the link to the site. Snippets, in this sense, are texts that emerge at the helm of search results to quickly answer the question.
Consider the following tips for optimization of snippets:
- Systematize your content in a structured manner;
- Ensure that one article responds to many similar questions;
- Choose captivating images for your articles;
- Include dedicated headings that answer commonly asked questions;
- Consider creating answers that include tables.
Featured Snippets improve the chances of people identifying and visiting your page. If you can succeed in getting your material in the snippet, then your organic click rate will likely skyrocket.
Remember Image Optimization
In the coming year, image optimization will play a critical role in the positioning of sites on Google. What this means that the images you select for your webpage ought to be optimized and high-quality. Good images make your site easier to crawl.
Larger images can slow down your web page, limiting the user experience. Optimization, in this sense, means reducing the file size, thus increasing the loading time. When you have well-optimized images, your web rank and user experience will be much higher.
SEO is fast-evolving, and marketers have to adapt to meet the changing rules. By following the tips highlighted here, you can still give your website an edge over your competition. Invest in fundamental aspects such as content creation and copywriting.