With nearly 90% of Sydneysiders having access to the internet, about 60% of marketers here believe that SEO is the key to their online success.
The majority of the enterprise-level firms in Sydney expect a strategy for enterprise SEO before the fiscal year begins. They allocate about 40% of their budget to SEO. Nearly 80% of marketers hiring an SEO marketing company in Sydney find this strategy beneficial for their sales.
This article tells you about how to plan your enterprise SEO strategy, to include all that is important for 2020 in enterprise SEO.
Planning Technical Aspects of SEO
Recent SEO Sydney trends show that effective content creation improves indexation rates by more than 400%.
However, if any issues occur in reporting tools like Google Search Console, the efforts to increase SEO render to be unfruitful.
Google Search Console Reported Issues, Bug Fixing, and Page Speed Improvement
Issues like Soft 404, 500 errors, crawl rate need your attention and should be addressed at the earliest so that they do not cause problems later.
The suggestion is that your firm should have a crawling tool to report issues like duplicate content, canonical issues, and non-compliant URLs.
When it comes to SEO, speed plays a crucial role. As per the latest SEO trends, the cut offload time for mobile devices in Sydney is 5 seconds. The mobile sites that take over 5 seconds to load have about 70% lower mobile session rate. Besides, a delay of one second can lead to a 20% drop in conversion. It is an excellent opportunity to have a conversion optimisation team to prioritise any fixes required to improve page speed.
Over 50% of Sydneysiders discover a new brand while searching on their smartphones. With this trend, deciding which pages should have an AMP counterpart is also profitable.
Finding New Avenues with Growth Potential
Plan your enterprise SEO strategy that meets your long-term growth potential. Estimating impressions from search volume and calculating CTR as per the estimated position can help determine the increase in traffic and hence, revenue.
Did you know that about 45% of Google searches are for local intent, with 28% of online searches resulting in a purchase?
You can also go for seasonal or local trends and optimise when you are ready to define them.
Optimising Keywords, Latest Keyword Search Trend, and Discovery Optimisation
About 50% of organic search queries consist of four to five words. Also, longtail keyword searches encourage 3%-5% higher CTR in organic search results.
You might have terms that get you higher rankings and search volumes. However, you need to ensure if the page is monetising to its full potential.
It is interesting to note that search engines are ten times more efficient in driving traffic to shopping sites than social media. Google is one of the popular search engines in Sydney, accounting for nearly 80% of desktop search traffic. Come up with a strategy for improving keyword search trends for search engines.
Furthermore, keyword discovery plays a crucial role, with Google anticipating what a user is looking for, even before they search. Your site has to be optimised for it, to avoid missing out on potential traffic.
Optimising Neural Matching Algorithm
Periodically, Google releases a neural matching algorithm to focus on the user intent, rather than optimising a page for a keyword.
About 70% of Sydneysiders who did a Google search visited a store within 8 km of their searching location. Thus, if your firm runs an SEO optimised site, it will come up in the online search, reaching your potential customers.
Content Update and Internal Linking Strategy
In Sydney, 75% of users don’t scroll past the first page on Google. Ranking #1 in Google can earn you about 35% CTR.
Check your pages that are doing well in impressions, Google ranking, and revenue. Ranking on page 1 significantly increases your online impressions in comparison to pages 2 or 3. Ensure your content synonyms are available in the pages that are doing exceptionally well.
About 55% of marketers in Sydney believe that blog content creation is a top inbound marketing priority. Write blog posts on topics and terms related to your domain and to those pages to keep them at higher ranks. Recent market studies here show that updating and publishing new content boosts organic traffic by about 106%.
Internal Communication Within the Organisation
Larger firms selling several products and services have multiple teams to handle SEO. Plan a strategy to ensure all the teams are on the same page with no communication gaps.
Communicating with Key Stakeholders
Make a strategy to have SMEs for each team, who will be the point of contact, to have smooth communication among the various teams across the organisation.
At the business level, enterprise SEO demands critical stakeholders to prioritise optimisation activities. Nearly 70 per cent of Sydney marketers found it more powerful, ensuring they can continue to go higher up the spots.
Managing SEO Teams and Tools
A dedicated SEO team with clearly defined roles and responsibilities, along with an SEO marketing company in Sydney, can help you excel with reporting and crawl tools.
Such agencies come with significant expertise in improving the SEO for your organisation. They help your internal teams to overcome any challenges related to enterprise SEO. Finding the right agency, which can guarantee you support throughout the year, is a necessary step while planning your enterprise SEO strategy.
Team Augmentation, Reporting, Crawling Tools
As your SEO requirements will increase all along the year, it is good to plan for new hires to manage the additional work.
Over 90% of Sydneysiders check out a company on the internet. Besides, about 60% of them do not recommend a business with a poorly designed mobile website.
Crawling and reporting tools increase ROI. Thus, listing them as a part of your enterprise SEO strategy planning is a crucial step.
By 2022, videos will account for nearly 80% of all web traffic in Sydney. To manage the latest SEO trends, plan your enterprise SEO strategy effectively. Hire a consultant to assist you in planning and executing the best SEO strategy, thus, bolstering your business.