Creative professionals should make use of social media to gain online mileage! So, if you are a creative graphic designer, sooner or later you would want others to notice your work and offer you exciting projects. You would also want a decent fan base that would highlight your popularity and credibility. Instagram is one of the best social media platforms for graphic designers and various other creative artists to build, showcase their portfolio, and gain online visibility.
Graphic designers today are transforming their Instagram accounts into an online portfolio. It helps them attract new customers and showcase their artistry. Also, it helps to increase their Instagram likes. If you have been trying to maximize your Instagram likes, you can check out Insta4likes.com.
Creative graphic designer “things to do” on Instagram
Make your Instagram Bio the Cover Letter for the Instagram Portfolio
Generally, creative graphic designers mull over whether they have to create a separate business account to showcase their work. Usually, that’s not needed! You can transform your personal account as your business account and use it accordingly. You have to add a few details with it:
- Name–You need to let your future clients know about where you live and your lifestyle! Many graphic designers today share location and name in their bio. It helps the companies analyze whether they are the best candidate for their new project.
- Bio –You need to describe your specialization area in a simple and creative format. Are you an active member of any community of industry vertical? If yes, you can share that in your Instagram bio.
- Link in Bio – Where can your future clients find all your work?You need to ensure that your profile has relevant and updated links where clients can check your work.
Treat your newsfeed like your visual Instagram portfolio
Do you know the type of clients you wish to attract? Most graphic designers already have their “style” or “brand” established. Regardless of you adhering to a photo editing theme or adding borders in the images, you need to curate the content to highlight all work. When a client lands on the Instagram page, it is essential to have them engaged by interacting in your brand style.
It’s essential to help the visitors to have a glimpse of your creative essence. And when you wish to attract a client, simply ask, “What should a potential client see in my profile?”.Here you need to assess whether you are successfully able to show the client your best graphic designing skills and talents. Clients have a short attention span. Hence, it would be best if you got focused about what you want them to see about you and conjecture.
It would be best if you also pondered on ways that differentiate you from others in the industry. Check whether your pictures are presented cohesively. Check whether you are posting all that inspires you. If not, you need to make some changes. It’s essential to curate your Instagram portfolio in such a way that it includes and showcases every area of your work. Your creativity has a value, and you need to present it well before the world and your clients.
Always keep the Instagram profile updated and active
Most social media experts will suggest you to post regularly! So, does it mean anything for the graphic designers on Instagram? The answer is yes. It would be best if you defined your “posting regular.” The frequency at which you post on Instagram will sync in with your business goals. It is ideal if you can post three or five times a week.
Creating fresh content daily can be a complete burnout! To arrive at a solution, you can post images from the archive. There are no strict rules as to what you can post and what you can’t. The only rule is that you post the best content you have at your end or curate within the time. It will give your Instagram portfolio a 100% cohesive look. You can also seek help from the visual planners, which allows you to plan the post ahead of time and post in on the scheduled time.
It’s essential to create an Instagram business strategy. Ensure that your business perspective communicates the strategy correctly. When your viewers resonate with your post, you feel a delight that your work has paid off successfully. And when you see that a potential client is your follower, it is even better. It shows that you are getting acknowledged for your skills and the know-how you have on graphic design. Make sure to use images and use captions, which showcase a career-oriented journey and creative concepts. Be authentic when you do so as that will help you to promote a favorable name for yourself and your brand.