Social media marketing is not only used in times of crisis to drive product sales, offer services and thus generate sales. In general, this discipline is a sensible extension of the marketing mix and ensures an effective increase in sales. We provide five powerful tips for selling quickly via social media and explain how and why social media marketing is particularly worthwhile now.
1. SHOPPING WITHOUT LEAVING THE FRONT DOOR
FROM WATER BOXES TO DELIVERY TO INSTAGRAM SHOPPING
If there are problems, communicate solutions: business is still going strong despite the curfew, and there are also online shopping options. Advise your customers on which products will help in the current situation. Indications of a company’s vitality are legitimate and vary by company and industry. You can check Remote Closing Academy for more help.
With the shopping function of Instagram and Facebook, users can also be reached on Sundays on the couch. Product links on posts in the feed enable direct forwarding to an online shop and thus lead to a quick purchase. In general, it makes sense to store links to landing pages in as many places as possible to shorten the conversion funnel. A link in the bio, for example, leads profile visitors directly to the online shop after the first impression. The way to the desired destination is also short via swipe-ups from the Instagram story.
2. NOTHING COMES FROM NOTHING…
INVEST MEDIA BUDGET SENSIBLY IN SOCIAL ADS
It is now challenging to score ultimately without a media budget – not only in the current situation. In addition to creating high-quality content, an additional media budget should always be planned for displaying this content in the relevant target group. Thanks to the algorithm and the amount of content in the feed, purely organic content gets lost. Thus, only reaches a part of the community.
Therefore, it is essential to calculate where and how much media budget is needed to achieve the set goals. In addition, the investments should be checked in regular reports with meaningful KPIs. We always focus on the most crucial factor in all marketing measures and the creation of tailor-made targeting: the user. We look at their behavior and whereabouts, both online and offline. Instagram Stories Ads, for example, are very well suited as a dynamic format.
3. BENEFIT FROM EACH OTHER
COOPERATION WITH COMPANIES AND INFLUENCERS
One strategy is to bet on your own company and products. Another possibility is to open the doors and find suitable cooperation partners to expand your own reach. These can be other companies that fit the brand or influencers with a broad reach whose communities represent valuable buyers.
Sometimes it makes sense to acquire influencers for short-term activations to place new or increased products. The number of daily live streams on Instagram is currently increasing. There is rarely a time when at least one live stream is not visible before the stories. Product placement in the live stream of an influencer with a high reach or high interaction rate that the community trusts is worthwhile.
There are some niches where you can find a lot of good Instagram influencers ready to promote your products, like travel, business, or digital marketing. But if you are in the crypto niche, there are not many influencers who can help you with a promotion, or they do not understand what you want to promote. Therefore, you should look for a good influencer who knows what the promotion is about.
I read a lot of things about Crypto Promotions, an excellent promoter in this crypto world. There are a lot of businesses that received exceptional results with their campaigns. Besides the fact that there are a lot of followers in their groups, they are engaged with everything that crypto and NFT mean.
4. HARD-WORKING BEES ON A SALES MISSION
COMMUNITY MANAGEMENT: PRIVATE MESSAGES AS DIGITAL SALES PITCHES
What appears to be complex at the beginning turns out to be a real cash cow in the end: We are talking about community management. Let’s compare it with a visit to the supermarket: a customer can’t find a product or has a question about it. He turns to an employee and gets help. After successful advice, put it in the shopping cart and pays. The same happens in chats between fans and companies.
In addition to creating social media marketing content, we recommend proactive community management. Every conversation and consultation about products or services in comments and private messages can develop into a sales pitch. Be it a link to the website or the online shop, the contact form, or customer service. Responding to messages and being there for fans and potential buyers is essential, not least to generate customers and build a sustainable community. In this way, you remain close to the customer and secure your sales at the same time.
Community managers should always be provided with the latest information for this task to ensure the best possible advice. At the latest, when fans recommend products to their circle of acquaintances, product sales are automated.
5. OFFER AN ALL-INCLUSIVE PACKAGE
CUSTOMER JOURNEY USING A FULL-FUNNEL STRATEGY
It doesn’t matter whether it’s a large company or a small start-up. It is more than essential to accompany users and fans within a funnel, from getting to know each other to making a purchase. Especially with new brands and products, access can be difficult, which is why targeted postings in combination with ads in the format of the AIDA model make their contribution:
- Attract attention and introduce the brand
- Arouse interest and present products
- arouse desire
- Trigger a purchase or conversion
To increase brand awareness, it is worth relying on several platforms. New users are repeatedly reached and converted into fans and customers utilizing retargeting by integrating a Facebook pixel.
CONCLUSION: SOCIAL MEDIA AS A SALES ENGINE
EFFECTIVE TOOLS TO INCREASE SALES
Whether a company is looking for sales or branding, there are opportunities to generate sales everywhere. You just have to use them. Therefore, social media marketing is a very effective pull channel for reaching users in every situation – and not only when they are already looking for a specific product or service. Be precise in your messaging. Run social media marketing alongside other measures in your marketing mix, and keep the funnel as short as possible to keep potential buyers from dropping out. In addition, social media networks are essential platforms for the public communication of news and updates. Use them as a company to communicate your message, products, and services!