Social media has long been a popular tool in marketing and advertising for businesses. It’s no surprise that many entrepreneurs are turning to social media to advertise their business or product. This article will cover the basics of how social media advertising works, what you should consider before spending money on ads, and some platforms that might be a better fit for your company than others. For a useful guide to understanding social media advertising click here.
How Social Media Advertising Can Be an Effective Business Strategy
Social media advertising is a strategy that uses paid ads on social media platforms to grow your audience. Social media marketing has been, and still can be an effective way for businesses to market their products or services in three main ways:
- To reach new customers who aren’t aware of the company’s existence
- To build brand awareness, so people are more likely to remember the business when they do want what it offers later on
The Benefits of Social Media Advertising for Entrepreneurs
For entrepreneurs, there are many benefits associated with choosing this route over other forms of advertising, such as television commercials. This includes targeting specific groups based on users’ demographics, which helps cut costs down. It also allows you access to analytics that tell you how your ads perform.
Social media advertising is a cost-effective way to reach more people than other forms of marketing available for businesses. A recent report from the social media website, Hootsuite, shows that over 80% of small business owners say they have seen an increase in sales due to using social media platforms (Hootsuite). It’s easy to see why so many companies choose this method over conventional ones such as newspaper or television advertisements. It gives them full control and makes their budget go further.
Another reason entrepreneurs love relying on social media advertising is because there isn’t any risk involved with trying out new ways to advertise products. This allows some freedom when building a strategy around what works best rather than gambling on an expensive method that may or may not work.
What to Consider When Looking into the Effectiveness of Your Ads
One important thing to consider when advertising your business through social media is how you can track and measure the success of your ads. This includes understanding what platforms are best for your company, designing ad creatives that are eye-catching and relevant to users, and using tracking codes so you can see how many people have clicked on your ad and converted as a result.
It’s also crucial that entrepreneurs understand which social media platforms their target market hangs out on. For example, suppose you’re selling luxury cars. In that case, it might make more sense to advertise on Instagram than on Facebook because chances are those interested in buying a luxury car are more likely to be on Instagram than on Facebook.
Another thing to consider is what type of content works best for your target market. For example, if you’re targeting small business owners, it might make sense to use videos in your ads as they are more likely to be entertained and persuaded by them than photos or text-only ads.
Examples of Businesses that Have Used Social Media Ads to Grow
One great example of a company that has used social media advertising successfully is HubSpot. HubSpot is an inbound marketing company that relies heavily on the internet and digital channels such as social media platforms to generate leads and sales for its clients. They achieve this by using social media advertising to drive traffic to their website and blog.
Another example of a company that uses social media advertising successfully is GoPro. As a business that sells cameras and camera accessories, they need to be where their target market hangs out, on social media websites such as YouTube and Instagram. To reach more people, they use ads on these platforms, which have helped them immensely in brand awareness and sales.
Tips on Where to Find Good Leads
One great way to find good leads through social media advertising is by looking at the interests of your current customers and targeting those same interests with ads. This way, you won’t have to spend time and money trying to get people who aren’t interested in what your company has to offer, saving you valuable resources that can be used on other parts of your business.
Social media advertising can be an effective strategy for many entrepreneurs. The benefits of social media advertising are numerous, and the possibilities are endless. When you’re looking into how successful your ads have been, there are a few things to consider to help you determine what is working best for your business goals. One example will be using video or photos to create good content for people on different types of devices. Finally, don’t neglect other forms of marketing while using social media, as it’s important not to put all eggs in one basket when trying to grow your company!
