Holding open days for your store can be a daunting task, especially if it is your first business. However, the day might just be successful if you plan correctly. But first, what are the benefits of open days for businesses?
The primary purpose of holding open days for your new store is to inform your potential customers about the products or services you intend to offer. The entire day would focus on educating the attendees about the positives of turning to your store for the wide range of items you deal in. However, you need proper preparation and planning for the day to become as successful as you envision.
You might need to invest a lot of effort and more time in the planning phase to ensure your open day is successful. Here is a guide to help you prepare for the very first open day for your store.
Pick the Right Dates
When planning the open day, the first thing you should consider is the date. You should schedule days when most of your target attendees will be available. For that reason, you should first identify who you want to attend your open day.
If you are targeting school children and students, you should consider scheduling your open day for holidays when the schools are closed. Also, if you intend to invite adults, you should schedule the open day on dates when most of them are free from work and other commitments.
So, it is essential to define who your target attendees are before you set a date for the open day.
Advertise Your Open Day
Once you have picked the perfect dates, the next step is to advertise your open day. The primary purpose of promoting your open day is to inform your target attendees of the dates and the time your event will start. There are many methods you can use to advertise your open day.
For instance, you can create your own poster or leaflet advertising your open day and distribute it to the general public. You can also write a press release or contact your local radio/TV station and get them to air the advert.
Cover the Logistics
When done with the advertising step, the next thing you need to do is plan the logistics for the open day. There are a few things you should do as far as arranging the logistics for the day is concerned.
For starters, you should allocate roles for your members for the day. While some will handle tours, some will be in charge of registration. Additionally, you should brief your team on the emergency action plans in case the event doesn’t go as smooth as you envision.
Another logistical step you should take is setting up a registration desk, where you can record the names and contact details of the attendees.
Conclusion
Holding a successful open day for your new store can be daunting. Luckily, you might be able to pull off that perfect event with the right planning strategy and a few guidelines. Here are a few tips to help you in the planning phase for your very first open day.
