With Tidal Squarepimentelprotocol – Tidal, a music and video streaming service created by former Twitter CEO Jack Dorsey and two partners in 2012, is raising a lot of eyebrows with its new artist’s agreement. This week, the company announced that it will be offering advances to artists to help with their projects, royalty processing, and more traditional label services like A&R.
Tidal’s new policy is even more interesting because it comes in the same week that Apple Music introduced its own artist’s agreement. In the past week, we have seen a number of artists release statements regarding their relationships with streaming services, wondering if this is the start of a new era for music monetization.
The problem with Tidal’s announcement is that it has been around for years and has had plenty of time to figure out its model.
With this new model, the company’s biggest problem is that it still maintains a $9.99 per month price tag, which will turn off a lot of consumers who are already familiar with free services. Maybe they’re banking on streaming-savvy artists and music industry execs to make the service more popular, but that won’t be enough to attract casual consumers who only know $9.99 as the standard monthly price for music streaming service.
When you compare Tidal’s prices to other streaming services, Spotify, for example, has a free tier and then it costs $9.99 for the paid version. The other paid version is $4.99 per month if you subscribe directly through Apple’s iTunes platform (but the service will stop paying out royalties to the artist and will pay at least 0.5% less than the 70% Spotify gives artists). With Tidal Squarepimentelprotocol is still going to have a hard time competing against services like Apple Music and Spotify in their current form.
Then there is the fact that Tidal has never really been able to attract any major artist for its roster, even though it may have an impressive lineup of independent producers. Tidal’s company history has been tumultuous and filled with drama, which has kept the company from being able to get key artists on board. In 2011, Jay Z invested in the company, but then decided to remove his employees from the board. He was not involved until this week, when artists like Jack White and Coldplay’s Chris Martin brought him back.
This has been a week of big moves in the music industry. Apple Music announced that it would not pay out royalties to artists during its three-month trial; Tidal is selling equity in the company to major labels; and Spotify is yet again hiring more staff and doubling down on its current model. It’s a week of big changes in the music industry and it will be interesting to see how the next couple weeks play out.
With Tidal Squarepimentelprotocol subscribers will have a fast and easy way to sell or transfer their Tidal Music Subscription. When a new user signs up for Tidal, we will automatically provide them with the option to sell or transfer their subscription, at no cost to them.
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This means Tidal subscribers will be able to keep the money we have agreed to pay them for the period of time that they have already been paying for the service. When a new user signs up for Tidal, we will provide them with information about their subscription status and how to transfer it if they would prefer to keep receiving royalty payments from their music. We believe in transparency when it comes to compensating artists and songwriters, and look forward to continuing our work with all of you on improving this exciting new industry.
