Since June 2016, Instagram has been offering companies the opportunity to transform their profile into a company profile, designed to help them better understand their followers and grow their business. When you switch to a company profile, it is possible to add more information to the profile, such as the company’s phone number, email address, and visit address, making it easier for customers to contact your company.
We’ve listed 6 valid reasons to consider moving to a company profile if it’s not already in place:
1. Instagram visitor information
The analytics provided by visitor data is probably the main reason why companies end up converting their Instagram accounts to a company profile.
If you have a regular personal profile, you hardly have very strange data on how successful your publications or stories are. You will most likely follow the number of likes and comments your publications collect at most manually.
When you change your profile to a company profile on Instagram, you get access to visitor data that provides additional information about your followers, such as gender, age group, and geographic location. You’ll also get to see which posts garner the most engagement and views.
It’s good to start with Instagram visitor data, but at some point you’ll probably want more information. Or what would it look like, for example, to track the best-performing keywords on a monthly basis, or to do a competitor analysis? The more information you start to thirst for, the more likely it is time to introduce an external tool. After you have converted your profile company profiles, you can combine Instagram account to a third party to provide a service, and receive everything you need for analytics Instagram.
2. Advertising on Instagram
When you advertise, you aim to reach your target audience where their attention is. As Instagram attracts the attention of many at the moment, it is appearing as an even more attractive advertising channel for several brands. As you probably already guessed, advertising on Instagram is only open to company profiles.
3. Computer release
Earlier this year, Instagram also opened the possibility to publish your PC, via selected third-party tools. That means you can publish content directly from Engage to your Instagram profile – as long as you have a Company Profile. You save time when you no longer have to rely on notifications that remind you when to publish on Instagram. If you process your images on a computer before publishing them on Instagram, you also save the hassle of having to download the images separately to your phone before publishing them.
4. A more comprehensive Instagram profile
One of the benefits of an Instagram company profile is that you can add contact buttons to your profile. This allows people to contact your business as easily as possible without having to search for a customer service number or email address.
Today, customers are increasingly likely to turn to social media first, rather than to a company’s website, in problem situations. So it’s a good idea to make contacting your business as simple as possible so that, in the worst case, the comment fields in your photos don’t have to be filled with comments from dissatisfied customers. You can even boost your image with more and more followers and increased likes. You can buy Instagram followers and likes for a kick start to your image and presence over the platform.
5. Utilizing the Purchase Feature
Instagram’s purchase feature is likely to be an interesting feature if your company sells products through an online store. Accounts with this feature can tag the products in them with price information so that by clicking on them, the customer can go directly to the online store on the product page in question.
Does it sound good? Get started by taking Instagram’s Company Profile as soon as possible, as one of the prerequisites for taking advantage of Instagram’s purchase feature is that your Instagram profile has been converted to a company profile.
6. Ability to access new functions before others
Instagram is constantly evolving and new features are usually first tested among a smaller group before being made available to all users.
While there is, of course, no guarantee of access to testing new features, it is more likely for users who have switched to a company profile than for users of a regular Instagram profile.