According to analysts, the e-commerce market is one of the fastest growing. The global e-commerce market reached USD 4.5 trillion by 2021. At the same time, the trends of global digitalization and customization impose serious demands on the e-commerce business, forcing customers to carefully choose the technologies they use.
The world leader among CMS – an open e-commerce platform Magento, which is powered by more than 250 thousand sites in the world. What makes it perfect for that?
Magento is often a priority for companies looking for enterprise grade shopping cart software and content management system (CMS). Officially, it is a hosted and independent CMS owned by Adobe. It concentrates the most powerful e-commerce functions and is therefore more suitable for those companies that have set themselves ambitious goals for the future.
Convenient and understandable structure of Magento allows you to quickly make changes and manage a trading network with several sites in different languages. It provides complete control over the look, content and functionality of the online store.
The great thing about Magento is that you can use the platform for free by subscribing to the Community Edition. While this version is not as powerful as the Premium Enterprise Edition, it will definitely be suitable for small businesses.
Here are the features available in the free version:
- you can add an unlimited number of products to your store;
- there are many variations of themes and layouts;
- you will be able to send and receive data using third-party software through the API;
- user-friendly interface and powerful tools to help you add products.
- Unlimited Magento extensibility;
- fast checkout – the process has been significantly improved and simplified;
- There are three popular payment gateways available: Braintree, Paypal, and Authorize.net.
Magento is one of those platforms that is recommended for more experienced users. However, if desired, a beginner to Magento can learn a lot from the extensive knowledge base and even start working with the platform in a short time. If you have free time to study – go ahead! Custom magento development services by Elogic can help you in reaching your goals.
Another plus for Magento – Community Edition is open source and completely free.
People hate to hang on sites where each page takes a very long time to load. Your pages should load in less than two seconds today. Otherwise, your potential customers will leave and find a similar product elsewhere.
High performance is especially important for e-commerce websites and ecommerce reporting. Magento features fully meet the performance requirements.
For each type of site, it is important to observe the necessary security measures. You can apply the latest security measures in Magento. There are many options to choose from, and the security level of your site is entirely up to you. In addition, Magento has one more feature that can be useful for experienced users, like Magento development company, for instance: you can get special security patches to improve its level even more.
Magento users have many useful features available, you can create product groups, post product reviews, apply specific pricing rules, personalize products, and more. In terms of functionality, Magento is far superior to its competitors, although it takes much longer to learn it. But it’s worth it.
Magento is a full-fledged independent system created exclusively for the purpose of trading on the Internet. Its target audience is mainly medium and large businesses.
CMS Magento is an excellent choice for large and medium-sized enterprises with a wide range of products. However, this does not mean that it is categorically unsuitable for small businesses. In fact, Magento’s functions will allow you to create a small online store and gain access to advanced functionality for its growth and development.