Entrepreneurs are constantly looking for new ways to innovate, whether it’s creating a new product or serving customers in some unique new way. But what steps can you take to innovate more consistently?
You can’t exactly force innovation. You also can’t force creativity.
But what you can do is cultivate mentalities, environmental conditions, and habits that help you think outside the box and innovate routinely. One of the greatest tools available to you in pursuit of innovation is empathy – as surprising as that might be.
So how can empathy help you become a better innovator? And how can you practice greater empathy?
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Everything starts with your ability to empathize with your customers. When you understand, on an emotional level, how your customers think, feel, and behave, you’ll be in a much better position to design products and services that truly serve your customers.
Think of it in simple terms. Imagine you have an ice cream shop at the beach and you typically sell ice cream in bowls on hot days to beachgoers. You want to sell more ice cream and make your customers happier. You could approach this by coming up with a list of new products you can make given existing materials or by copying competitor strategies. But it’s much more effective to practice empathy.
How does a customer feel when they purchase ice cream from you? What problems are you already solving? What problems remain? Your customers might encounter subtle problems like not being able to find a trash can for the plastic bowl they were served, or not being able to eat the ice cream fast enough before it melts. Once you empathetically connect with your customers about these small problems, you can brainstorm effective ways to solve those problems.
Empathy is also valuable in teambuilding. No matter who you’re working with or in what capacity you’re working with them, being able to emotionally relate to other people makes you a much better and more respected collaborator. You’ll be able to identify when people are struggling and offer suggestions or environmental improvements that ameliorate the situation. You’ll be able to listen patiently when people vent to you and provide them with respect and support. You’ll also be able to understand each person’s strengths and weaknesses, so you can create a better environment in which everyone can thrive.
This is important for a variety of business outcomes, but innovation may be one of the most important. When you have a team of people who are emotionally supported and genuinely connected to each other, they’re going to be much more capable of coming up with game changing ideas and working together on new approaches.
Empathy isn’t just about innovation, either. Practicing more empathy can help your business in a multitude of other ways, like:
The question, then, is how do you be more empathetic?
These are some easy ways to start:
Practicing empathy is difficult if it doesn’t come naturally to you. But even if this concept is outside of your natural wheelhouse, it’s definitely worth practicing. Greater empathy will almost always lead you to better and more consistent innovation, greater productivity, and greater respect overall.
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