Most business owners are constantly looking for ways to boost sales, but which strategies are most reliable? One option is to use video email marketing as a tool to drive traffic, improve brand perceptions, and even close sales, but how do you use it to its fullest potential?
The Perks of Video Email Marketing for Sales
Video email marketing can be used in many different ways. The idea is to collect a list of subscribers to an email newsletter, send emails to those subscribers on a regular basis, and include videos embedded in those emails so you can provide your subscribers with top quality visual content.
These are some of the most important perks of video email marketing as a sales tool:
- Accessibility and ease. Thanks to tools like VIEWED, it’s easier than ever for people to embed videos into their emails. If you already have a video created, all you have to do is upload it to the tool, at which point you’ll receive a snippet of HTML code and an ID you can paste into the email template you’re using. After that, the video will be embedded into the body of the email and will play automatically when the email is opened. Email marketing itself is also highly accessible and relatively easy to plan and execute, especially if you’re using modern tools to do it. Because of this, the cost of a video email marketing strategy in terms of time is relatively low.
- Visual appeal. People rarely buy things based purely on a written description. They want to see what they’re buying, and most of the time, they want to see the product or service in action before they commit to a purchase. That’s because human beings are visual creatures, and we tend to prefer visual content to other forms of content. Including videos in your emails can help you win more sales accordingly.
- Inexpensiveness. Email is frequently claimed to have one of the highest ROIs of any marketing strategy. That’s partially because email marketing is so inexpensive. Even if you’re paying for a top tier subscription plan for an email marketing or sales tool, it probably isn’t going to eat into your bottom line much. At the same time, video email marketing can help you win a disproportionate number of new sales, more than making up for whatever you spent on it in the first place.
- Personalization and customization. Your videos don’t have to be static, nor do they have to be playing for a universal audience. Instead, you can personalize and customize your content for the individual receiving it. Thanks to modern video personalization tools, you can customize videos based on almost anything you know about your customers, including their names, their previous purchases, and other behavioral patterns.
- Infinite experimentation potential. One of the greatest advantages of video email marketing as a sales tool is your infinite experimentation potential. You can send out many different emails to your target audience to see which ones are most effective, then you can save the information to make your strategy more powerful in the future.
- Scalability. Whether you have 10 email subscribers or 10,000 email subscribers, video email marketing is an effective sales tool. As your strategy scales, it will become even more efficient, allowing you to push your ROI even higher.
- Ties to other marketing and sales strategies. Some people in the sales world love video email marketing because of how closely it ties into other marketing and sales strategies. You can use your emails to drive people to your blog, your social media pages, or to your latest premium content; conversely, you can use all your other sales and marketing channels to get people to subscribe to your email newsletter. These tactics all work synergistically.
Keys to Success in Video Email Marketing
Of course, there is no guarantee that your video email marketing strategy will be successful. If you want to maximize your chances of success, focus on the following:
- Quality over quantity. It’s tempting to send a constant stream of emails to your subscribers, but while you should be sending emails regularly, it’s important to focus on quality over quantity. You’ll get much better results with a single, awesome video than you will with dozens of inferior videos.
- Consistency. It’s important to be consistent in your work, both in terms of video quality and in terms of email timing. For example, can you send out an email update every week on Wednesdays?
- Value for subscribers. Unsubscribes are common no matter what you’re selling or how you’re creating emails. But you can greatly reduce your number of unsubscribers by committing to providing value to everyone subscribed to your newsletter. That value can come in many forms, such as information, entertainment, discounts, or free offers.
- Effective list management. The value of your video email marketing strategy is directly tied to the value of your subscriber list. Therefore, effective list management is indispensable for boosting sales; make sure to constantly attract new subscribers, keep those subscribers segmented, and occasionally scrub your list of information that is no longer accurate or valid.
- Ongoing improvements. Finally, make sure you commit to ongoing improvements. What are you doing to raise the quality of the messages you send out? Are your videos getting better consistently?
Overall, video email marketing is a valuable tool for most businesses utilizing it properly. It’s a quick, relatively inexpensive, yet effective way to reach people with the visual content they want to see.