You’ve been using email to engage with your clients and grow your brand. But you are considering doing more using email marketing to boost sales and revenue. That’s an excellent idea. Food for thought: email marketing generates $42 for every $1 spent in support of lead generation and business goals. In this post, you’ll learn why email marketing is the key to boosting sales.
1. Easy to monitor
From subscriber counts to email engagement percentages, the world of email marketing is simple to wade into with plenty of metrics you can track. It’s easy to see where you are going wrong. You can track everything from click-through rates to lead conversions, making it simple to improve your campaign. Changes can be implemented immediately too, by looking at the numbers that matter.
2. Easy to share
Email forwarding is the most valuable currency for brands today. That’s because forwards directly signal which message, campaigns, and images engage with the target audience the most. On the flip side, a lack of forwards is often a sign of a lackluster marketing strategy. Email marketing allows you to experiment with multiple, shareable visual content and appealing captions.
3. Global audience
Frankly speaking, social media has a better global reach – but there is no telling who is actually consuming your content. Email marketing can also generate the same level of hype with the added advantage of segmentation. That way, your brand will appear much more focused on customers who are actually interested in your products or services, setting you apart from the competition.
4. Information sharing
Email allows brands to meet their customers at whatever stage of the conversion funnel. You provide information directly to their personal inbox, and do it at scale using automation software. It allows you to identify the leads who have the highest purchase intent and provide conversion-focused content that natures with a tempting call to action, taking advantage of impulse buying.
5. Immediate impact
It only takes a few seconds to directly engage with all your clients, and start receiving results within minutes. Unlike social media, whose main goal is to foster connections, emails are designed for communication, which translates into faster results. Marketers can create a sense of urgency and convince subscribers to act on promotions and sales before they end. What more if you optimized your emailing list to its full potential by using some kind of email scraper? You’re gonna have to find this out yourself. Here a hint for you: it’s gonna be worth it!
6. Low Barriers
Creating an email marketing campaign doesn’t need to be painful. You can create an effective plan and gather the information you need about your audience on the go. All of this means your email marketing strategy is a living document that can be reviewed and adjusted to make changes that reflect your goals, available resources, and plans.
7. Low cost
With millions of people actively using their email addresses daily, marketers are bound to take advantage of such a lucrative market. Email marketing has a plethora of promotional techniques with little to no cost implications. That means marketers can work with very low to no budget at all and still take advantage of what email marketing has to offer.
8. Reach an engaged audience
Unlike other marketing mediums, email is one channel where consumers ask to receive adverts and promotional messaging. A subscription is a sign that a customer is willing to engage with the product or service. That means you can achieve higher conversion rates by targeting only those who are interested in the brand.
9. Targeted marketing
Brands are happy to only spend resources on audiences that are already interested in their brand. Targeting through email works fantastically for brands by sharing customized marketing messages to each of the groups of people they target. Brands are getting better results from email marketing by segmenting data and campaigns to ensure relevant information is seen by relevant audiences. With access to a b2b leads database, you can take profits to the next level.
10. Unparalleled return on investment
In marketing, results are all that matter. Of course, there are no dollar signs dangling from each message, and it’s a no-cost marketing channel, potentially a zero-dollar investment. That means a business incurs nearly zero costs for converting a lead and driving sales for its product or service. The only time to incur more costs in email marketing is when the marketer wants to scale.
The Key Takeaway
The first rule of effective marketing is to use the platforms that your target audience uses – email is certainly not the only kid in the game, but unlike the multiple social media platforms, everyone has one. Consequently, email marketing offers a better chance of reaching your target audience and improving sales dramatically.
