The post-pandemic environment has forced many businesses to cut back their forecasts and expenses. Marketing departments have not been spared, and content marketing managers are under increasing pressure to justify every penny on their budget. On the other hand, content marketing is growing more powerful by the day, outpacing traditional marketing in nearly every regard.
Now’s the best time for businesses across the board to join forces with content writing agencies. If you’ve been having your doubts, perhaps you need to look more closely. Chances are you’re missing out on a lot of potential customers if you’re not currently running a solid content marketing plan.
And if you’ve not seen any encouraging signs so far, we’ll examine some of the key reasons to keep the faith in your content marketing campaign.
We’ll also look into current writing agency trends and best practices that businesses are using to mark themselves apart.
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Why work with content writing agencies?
Don’t believe much in a writing agency? Here are several reasons to reconsider.
Professional expertise
Get content written by seasoned experts who’re adept with your type of content. Your content will be tailored to your exact needs, aligned with the right audience persona and searcher intent, and written in your unique brand voice.
Rather than guesswork, an excellent writing agency uses time-tested and proven techniques for writing effective content. They’ll also run your content through optimization tools like Grammarly, Surfer SEO, Hemingway, etc. to improve on various aspects of it.
Result-driven marketing
A seasoned writing agency knows just the right tools and techniques to use to get your desired results. They have many techniques and strategies up their sleeves to drive engagement and enrich the user experience among your audience.
From search engines to social media, and apps, they can help you run successful marketing campaigns across your primary channels. Their SEO expertise can help level up your brand awareness and polish up your brand’s reputation online.
Cheaper but more effective public relations
Speaking of reputation management, content marketing is growing more effective as a PR tool compared to traditional marketing. A good writing agency can finetune your PR campaigns, tailoring your message while also widening your reach. They’ll know the best PR tactics to use for your brand. For instance, if you haven’t already amassed a large audience, they can choose guest blogging and podcasts instead of press releases and content syndication.
Cheaper lead generation
With content marketing agency, you can generate highly targeted leads at a much cheaper cost compared to traditional marketing. That’s because they use a warm, helpful, customer-centric approach, grooming your customers and building lasting relationships.
They’ll make your content more visible to people looking for your business, and then guide them through a highly engaging journey using various types of content. Even better, they can combine both SEO and paid ads to maximize your results.
Increased employee engagement and satisfaction
Through content marketing, you can also find ways to improve satisfaction among your team members. For starters, you can give them more quality, targeted leads to work with, making their job easier for them.
What’s more, with a robust brand image, you become more attractive to top talents.
The best types of content marketing content for businesses
Choosing the right types of content for the right purpose significantly increases the likelihood of succeeding when working with content writing agencies. A result-driven agency will help provide insights for choosing your content types. Here are the most common types of content that they’ll recommend:
SEO content
SEO content is the most crucial component of a successful content marketing strategy because it drives success in nearly every aspect. It encompasses web content, blog posts, guest posts, press releases, etc.
You can apply it across every part of your sales funnel, attracting and grooming leads, growing your brand reach, and keeping prospects and customers in the loop about offers and new developments.
Technical writing
Content writing agencies can help you communicate your key business concepts more clearly to investors and customers. From white papers to explainer videos and software documentation, they’ll explain your business ideas in a language your prospects can better understand.
Social media writing
You can also trust a content writing agencies to run a robust social media marketing plan for you. They can do everything from posting regularly to responding to comments and coordinating collaborations with influencers.
You can source all your social media content from the same agency, from short posts to videos, images, infographics, etc.
Content writing agencies best practice
Now you know what a content writing agencies can do for you, but how do you ensure that the agency you choose will help you reach your goals?
When talking with content marketing agencies, keep these considerations in mind:
Buyer persona
To tailor your content to your brand’s specific needs, a content writing agency needs a firm understanding of your buyer persona. Ask them how they’ll go about researching your audience and the way they think.
Competitive intelligence
To help you stand out in your space, a content writing agency needs to thoroughly profile your competitors and find out what the leaders of the pack are doing. This requires tools and techniques that’ll help them draw insights from your competitor’s activities.
SEO
Also, ask them about their SEO offerings. Excellent content marketing services produce content that has high-ranking potential. They’re well-versed with all the elements and signals that make a web page or blog post rank top for their targeted keywords.
Promotion strategy
On a final note, an customer-centric content writing agency will stick it out throughout the lifecycle of your content. They won’t just create content and leave the rest with you. They can recommend many effective ways to maximize the post, including sharing it through social media, link building, paid ads, etc.
Wrapping up
Content marketing has far superior prospects than traditional marketing, and now’s the best time to join the bandwagon. An excellent content writing agency can help you grow and expand your business, with marketing campaigns that generate more higher-quality leads at a lower cost, while supercharging your brand awareness and solidifying your online reputation.
Talk to a result-driven content marketing agency today.
