Where Can I Take a PG in Digital Marketing in San Francisco

Digital marketing is one of the hottest careers these days. High demand, lucrative salaries, flexible working, no specific educational background required, and a number of career options are some of the top reasons why people are willing to enter this career domain. The US Bureau of Labor Statistics has predicted 10% job growth for all marketing careers, including digital marketing, through the next ten years. This percentage is higher than the average growth of all other occupations. Moreover, the digital marketing specialist role ranked among the top 10 most in-demand jobs survey conducted by LinkedIn, with over 860,000 job openings.

Digital marketing professionals are in high demand across the world. They command the highest salaries in countries like the United States, Singapore, Australia, and France. The technology capital of the United States, i.e., San Francisco is also a popular location where digital marketers get good career opportunities. The city has been holding the throne of Tech Hub of the US for quite some time now. Also known as Silicon Valley, the San Francisco Bay Area has the largest concentration of high-tech companies in the United States. Apart from large companies, the city also attracts startups and huge investor funding.

But what about the scope of digital marketing in San Francisco? Well, today no business can survive without having an online presence. So, all companies are investing in digital marketing campaigns to stay afloat in this competitive market. You will find various job listings for digital marketing roles in San Francisco. Moreover, the salary offered to you will also be higher compared to other locations. But before looking for such opportunities, you should ensure that you are skilled enough for a digital marketing career.

A Post Graduate program in digital marketing is one of the best ways you can step into this promising career field. This article makes you familiar with the top Post Graduate programs in digital marketing that you can take in San Francisco.

Let’s dive in!

Top Post Graduate Programs in Digital Marketing, San Francisco

Discussed below are some of the online and offline courses you can take in San Francisco to learn digital marketing from scratch.

Post Graduate Program in Digital Marketing, San Francisco

Training Provider – Simplilearn

Learning Mode – Online

The Post Graduate Program in Digital marketing offered by Simplilearn in partnership with the renowned Purdue University is a one-stop solution for building a strong foundation in this domain and becoming job-ready. This 6-months program (5 to 10 hours per week) will give you a clear understanding of digital marketing basics, SEO, Pay Per Click (PPC), web analytics, social media marketing, and brand management. There are multiple assignments, case studies, quizzes, and industry projects which will reinforce your knowledge of digital marketing.

It covers some of the popular digital marketing tools like Google Ads, Google Analytics, Bing Ads, Moz, SEMRush, Hootsuite, Qlik, and Facebook Insights. Moreover, you will get career services including a resume makeover and connecting with numerous employers.

Master of Science in Marketing Intelligence

Training Provider – the University of San Francisco, School of Management

Learning Mode – Offline

This MS in Marketing Intelligence is an 11-month cohort-based program that covers a wide range of marketing disciplines. Learners can build a professional toolkit that includes research methods, marketing analytics, and communication skills. They become familiar with a wide range of careers in marketing analytics, product and brand management, consumer insights, innovation, and marketing strategy. Firstly, you will go through foundational courses in consumer behavior, experimental design, applied statistics, and survey design and data collection. Secondly, you will go through course work in marketing analytics, storytelling with data, and digital marketing.

The program includes an intensive 4-month hands-on Practicum where learners get to work alongside marketing professionals to address today’s business challenges.

Master of Science in Digital Marketing

Training Provider – Contemporary Technology University

Learning Mode – Offline

This 1-year comprehensive program in digital marketing helps you explore a variety of concepts like digital marketing strategy, SEO, SEM, lead generation, e-commerce, content marketing, online reputation management, and affiliate marketing. Though the campus is not based out of San Francisco, there is a Contech Nomad Tour that allows students to travel with their classmates and study from San Francisco. There are hands-on Practicums to help students create their own personal brand and get ready for interviews.

The program also includes advanced projects where the candidates get an opportunity to apply knowledge and skills to real-world challenges and get summative and formative feedback from expert instructions in the field. Overall, you will upskill with practice-based learning and gain Master’s degree credentials at the end.

Bottom Line

Now that you know the right options, you shouldn’t wait for more to learn digital marketing and make the most of the opportunities available. It may first seem difficult to make the right choice. You can first decide whether you should go for an online or on-campus training mode. If you are a working professional and cannot take out time for a one-year-long full-time course, then you can rely on an online training program. With university partnerships, such courses are quite similar to an academic program and give you the same learning experience. However, if studying offline is feasible for you, then you can opt for it and gain a university post-graduate degree.