Business

Top Range, the digital right management company assisting creators

Today, there’s a huge problem plaguing content creators across many different industries: how to distribute the revenue of their content to themselves. Video streaming sites such as YouTube and Twitch have been criticized for keeping around 45-75% of ad revenue from work created by video producers on their websites.

While the idea is promising, it’s difficult for digital rights management to appear a legitimate choice for content creators.

A wide variety of digital rights management systems have been implemented, each with its own pros and cons. When choosing a digital rights management solution, content creators should look for options that are compatible with their existing equipment and systems.

YouTube has been a hotbed for stolen content and piracy for quite some time now.

Let’s take a look at the most obvious example, which is music-related content. A lot of YouTube channels feature stolen content where popular songs are uploaded without permission to create revenue off the artist. Content creators typically receive 3-4% of their earnings in advertising, so if anyone else is making money off your content it means that you’re not making the money you should be. This is a problem that goes far beyond music, however, with many YouTubers facing problems with stolen videos and other content stealing their views and revenue from them.

TopRange aims to better serve providers of content through well-developed methods. They have defined rules that address these problems with YouTube and adopt a well-considered strategy so as to obtain the best result for their customers. The firms strive to restore the ownership and income of content to the producers of unique material. They help designers worldwide and on all social media channels

YouTube’s flagship Content ID tool protects rights holders’ content, and while anybody may apply for it, it is only available to a select group of organizations. Earning on YouTube becomes incredibly impossible without access to the Content ID and the red tape surrounding manual claiming by each individual producer, and manual claiming usually leads to the copycats’ content being removed.

While the YouTube Content ID tool identifies around 60%-70% of the re-uploads, the focus of TopRanges is on manual content identification. This material is then claimed by the original author to guarantee that every re-loading is claimed and provides income for the creators. They focus on safeguarding content from original authors, including dancers, animators, and YouTubers’ response, for example, as piracy in these areas is particularly high. These losses are not just affected by YouTube content providers. We are constantly exposed to stuff that is swiped and then published to youTube from networks such as TikTok and Instagram.

TopRange takes a customized approach specific to the content of every customer and comes with a customized strategy to suit their wishes. They never require their customers to sign or be bound by massive contracts to own their channels. As regards their incentive, we assure you that you will not have to pay them a penny for these unsurpassed services as long as you will not be paid first.

Things you should consider when looking for a digital right

Digital Rights Management (DRM) is intended to protect media from piracy while still allowing consumers access to content. This is why DRM companies are supposed to have close relationships with the rights holders so that they know who will be accessing what, when, and where. Many do not have this level of information.

  • You want to select a company that has actually worked with recording companies and film studios before, rather than just selling you on their technology and trusting them to get it right.
  • You might want to consider hiring a company that works exclusively with independent artists and projects, to begin with.
  • They should have a track record of working with clients on the internet.
  • They should have at least a few years of experience.
  • They should be able to demonstrate knowledge of digital rights and how to recognize content.
  • Their pricing should be simple to comprehend.
  • They should develop a unique approach to clients

After all, you are paying for their knowledge and expertise, not to mention their relationships with other companies. Your needs should drive the level of support you expect from a company.

Deny Smith

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