Tik Tok is everywhere. Everyone talks about it; everyone writes about it. TikTok is the trending app of the moment that has conquered the new generations and is slowly establishing itself on the market as a real social trend. There there are already many influencers and brands that have started to fill up on TikTok, but still, a lot of people don’t know its origin. This social app from China is still a mystery to many. Today we discover together what TikTok is and why it is having success.
In the beginning, it was Musical.ly.
TikTok is a social app that allows its users to watch and create short amateur music videos full of fun. Developed in September 2016 by the Chinese company ByteDance, TikTok is a social platform that has spread all over the world from China, a country in which it is also known by the name of Douyin.
But in the beginning, it was Musical.ly. Musical.ly was also a platform dedicated to video and music founded in 2015 in China by Alex Zhu and Luyu Yang, initially created for educational purposes. Subsequently, upon its diffusion in China and then in the Indonesian market, the platform began to attract the attention of investors, and in 2017 it was purchased by the ByteDance company, already developer of the Chinese news aggregator Toutiao. ByteDance has combined its own proprietary appwith Musical.ly, creating the fast-growing giant that we all know today.
A fast-growing app
Today TikTok is the most popular app among the members of Generation Z, that is, the one made up of very young people born between 1997 and 2010, and is available in 34 languages. The platform boasts 150 million daily active users and approximately $ 3.5 million in-app purchases (filters and premium features) in 2018 alone. It is available for both Android and iOS systems, but can also be enjoyed in desktop format.
Why TikTok is successful
The success of TikTok is contained in the basic mechanism of the platform, which allows you to quickly and easily create very fun and light content based on videos and music, but also to watch them for hours of pure entertainment. The TikTok features make it possible to use the lip-sync function or simply create videos with background music, provided they are between 15 and 60 seconds long and enjoy videos of other users by simply opening a profile and one smartphone with a camera at hand.
It is precisely in the simplicity of use and content creation and in the pure fun that lies the charm of the platform. The artificial intelligence is used to analyze in-depth the tastes of the user and propose increasingly interesting content and personalized, for a truly tailored social experience. It also allows users to get fame and become influencers. But getting famous is not as easy as you think; it requires a lot of effort and time. So, most TikTokers save their time, buy TikTok views from, and enjoy stardom.
Is TikTok dangerous?
There is no doubt that this app has conquered the world in a couple of years. But most people assume that it is just a waste of time. People also want to know that either it is TikTok dangerous or not? Our response can only be “no, it’s not dangerous.” This platform is growing rapidly and, as such, has a very large user base, with the possible dangers that follow, but it is no more dangerous or harmful than other platforms such as Facebook or Instagram if used in the right way.