What Is Large Format Digital Printing? A Guide

Companies across all industries and across the world are trying to figure out the same thing — how to advertise themselves. Some are experimenting with large format digital printing as a way to get people’s attention. And those companies are seeing massive payoffs.

For a low upfront cost, companies can get more attention than they ever could through digital advertising or other kinds of marketing. Digital printing also gives artists the freedom to express themselves however they want.

Keep reading below to learn more about large format digital printing, how it works, and what it’s used for.

Large Format Digital Printing Grabs Audiences’ Attention

The whole point of large format digital printing is to be big and bold, to put your company directly in the face of consumers. There are tons of different ways to approach this kind of design. You can be expressive and fill your canvas with color, or brash with impactful slogans.

It doesn’t matter what kind of design you create when you’re working with a large enough canvas. If you plan to place your print on a billboard or display it in a convention, you’re going to make an impact. It just has to be large enough.

Know Your Canvas Before Creating Your Design

When artists start illustrating their graphic designs, many prefer to have an idea brewing in their heads. They usually want to visualize how the work will turn out before starting on it. The same is true when creating graphic designs on large canvases.

Artists will want to know precisely how large you need something to be printed. The size of the canvas can affect the way they choose to approach drawing on it. It can also help them set some specifications to help the printing service out.

It can help them choose the correct resolution — around 1,400 x 920 px for most works. It can also help them choose which program to work in since some are better designed for printing graphic designs than others.

Printing Services Vary in Quality

After deciding on the size of a canvas and drawing it, you need to send it to a company to be printed. There are tons of different printing companies though, and many take different approaches to their jobs. Some may use different kinds of canvas or use different kinds of printers.

Do your research before choosing a printing service. Some, like this business, work hard to make sure the colors are right and the design is exactly what you want. Others specialize in different kinds of printing.

Some may work best for real estate companies if they have a lot of experience showing off photos of homes. Others may work best for tech companies, capturing abstract designs of components inside of computers. Pick the printing company that works best for you, to make sure the finished products fits your vision.

Digital Printing Can Make Your Company Stand Out

Large format digital printing is one of the best ways to immediately grab the audience’s attention. It automatically engages them in a conversation, prompting them to learn more about your company. And if it is placed in the right place, you can drive people to your website and increase your traffic.

There are tons of benefits to printing large designs, and to learn more about all the benefits, just keep reading our website!