Amidst global pandemic of Coronavirus, Google launched its second core Update of 2020. It was on 4th May that they announced the update, and thus they named it the “May 2020 core Update”.
This update is going to bring forth some big changes in the algorithm followed by Google, which will have its consequent impacts on other websites too. Google has also warned that this update might take a couple of weeks to settle, and this might cause rank volatility.
Changes brought in by the May 2020 Core Update:
Google, as usual, hasn’t made clear revelations about the changes that the search algorithm has undergone and how it is going to affect the ranks. Many experts inferred that the decision might have been taken amidst the pandemic since the type of searching behavior has changed among people. This update has also exposed sudden and high fluctuations of ranking.
Even the top websites like Spotify.com, LinkedIn.com, and many more were affected. Clear predictions are still not made since the experts are looking for this update to settle first so that the trends can become visible. The SEO consultants Sydney are also trying to have a deep research on this May update.
Industries and areas that are impacted:
Webmasters and SEO experts have declared that this new update of Google may affect several industries and page types. Already a huge fluctuation in the ranking has been noticed for industries ranging from recipes to health, tech and finance, travels to pets, real estates to sports, and even Cryptocurrency contents. There are significant fluctuations in the local type search results as well.
Many SEOs had underestimated the situation too by considering that having high domain authority or domain score might prevent traffic fluctuations, but this update proved them wrong. Even the well-known sites were not spared from experiencing a rank drop. This has worried big businessmen as some of their websites were adversely affected by this “typical update”- as they call it.
What can you do to save your rank?
There is a list of things that can be done to maintain the rank of your website. Though there exists no such guarantee right now because the update needs to settle down for proper predictions, still, sitting ideal may not be profitable, so you can just do your bit to save your site.
- Keep your content updated:
Old contents are anyways ranked lower by Google SEO algorithms, and this May 2020 core update is no exception. Always try to keep your website data updated with the current content. That doesn’t mean only changing phrases or sentences.
Updating content includes adding essential data, deleting the irrelevant one. It may sometimes mean changing an entire article. So, every website owner must stay updated and keep his audience updated, and Google generally pays these efforts good ranks.
- Prevent creating thin content:
Pages with thin contents are losing ranks after the new Core update. Thin content refers to articles with very less word count that Google considers insufficient for providing optimum information.
A massive decline in the ranks of such pages was noticed in the previous Google core update, and repetition of the same has already shown its signs. So to save your website, avoid thin content.
Google Updates come along with surprises, and the May 2020 Core Update should be no exception. Even though the above measures might not guarantee rank upgrades, but will award you with more audience satisfaction, and that should be the prime goal of website owners. Once the situation settles, you can expect experts to give you a better overview of this update. Till then, the above information can act as your savior.