Location search is best for every small business owner. Most search is based on local information, that will be reliable for your local business ….if you have optimized for local SEO. 80% of searches are potential customers if you have not optimized your website to local SEO you will lose this potential customer. if you want to rank higher on google search, affordable SEO packages will boost your online traffic.
Local Search Is:
CA near me
Web design company near me
CA in [city name]
Web design company in [city name]
When you search for a term Web Design Company you will get a particular web design company of surat. Daily there are many people searching for this type of terms so we have to optimize your website for that type of search intent.
Why is Local SEO important?
I am giving you some reports that will answer your question.
50 % of people did a local search on the phone.
34% did a local search on the computer.
18 % of local mobile searches will buy products or services within one day.
50 % of searches on their mobile. they are looking for a local business address.
1 Out of 3 searches on mobile was conducted just before arriving at a store.
At this time, you haven’t optimized your website to local SEO, don’t worry I am here for you to guide how you can optimize your website so you can increase a ranking in locality-based searches.
So let’s start and stay with me at the end of this guide.
First, start with one question ….what is Local SEO?
Local SEO is an optimized website for local customers who need products and services in their area or city.
Search engines gather information from the local content, social media pages, links and citations so search engines provide the best local result.
Local SEO Optimization List:
- Internal Linking
- On-page Optimization
- Location-Based Pages
- Local Content
- External Links
- Social Media
- Online Directories
1. GMB – Google My Business Page
GMB is the best way for local ranking and if google verified your business the search engine
will show your business in local search.
First, you have to optimize for GMB, therefore, you have to create a gmb page and then verify with google.
After successfully verified you can make a post and ask your customers to give reviews online and give them a reply. More review is a good sign for Google to rank higher in local search.
2. Internal Linking
You may be known about external links but it is an internal linking means you have to connect every page to another relevant page.
Does this matter?
In SEO internal linking gives your website navigation and assists information architecture.
And distributes PA(page authority) and rank position to this Pages.
You can check out in-depth for internal linking topics here:
Now we will go for On-Page Optimization.
3. On-Page Optimization
You have to optimize your URL, title, meta description, and content.
When you write content, every blog post is a new indexing page for a website, a new webpage in which will target a geolocation search, and an opportunity to rank in SERP of google.
Nowadays, mobile-friendly websites are ranked higher than non-mobile friend’s websites. Because your target audience is searching on mobile devices so you have to make your website look great on mobile.
If the Increased loading speed of your website is low then your website will be ranked soon.
4. Location-Based Pages
Your business has multiple locations, then creates location pages. Location pages are for readers so they can contact you based on location.
They also get store addresses, phone numbers, testimonials and other stuff. And avoid duplicate page content between multiple location pages.
If your business has a single location, create an about page and contact page. And add google maps location to your website.
And also make a NAP, which means name, address, and phone number with area code. So users and search engines easily find you. This(NAP) is an HTML text on your website.
5. Local Content
Google ranking is all about content, day to day google is getting smarter so you have to create content based on what users want to see on your website.
While creating a content focus on a wide crowd and also more important to focus and write about local or your business-related industry news to gain a local audience.
Become a local authority for your business by promoting business industry gathering, news, and educational content in your blog.
6. External Links
External links are the most powerful in SEO. It can boost your ranking in Google SERP and also local SERP results. Every backlink tells google you are authorized to write content for particular products or services. Backlinks also help boost your domain authority. Domain authority is key to a high ranking for high competition keys.
You can get links by:
Sponsorship or partnership
Sponsorship is a great way to make high-quality backlinks from authority sites.
Guest blogging is another way to make backlinks and if you write great content then you can attract customers in your industry.
Donation and podcasts are also great ways to attract customers related to your community or your relevant industry customers.
7. Social Media
Google is gathering signals from social media ..if you have created a GMB(Google My Business) page then you can share content/GMB page on social media.
Social media are the best platforms to attract new customers. Make a daily or weekly post and share on social media, ask for reviews of your product or services.
Last but not least,
8. Local Listing
You have to add your business in local directories, local listing like yelp,
It will help to rank locally. And it will also give potential customers to your website.
We have discussed some tips for local SEO,
But what you need for doing local SEO or SEO, It’s a tool.
There are numerous tools in the SEO industry
But I recommend some tools that you can use.
And you can also check out this page 5 Best SEO Tools …there describe in-depth for tools features.
SEO Tools :
1. Moz Local
Moz local will find and verify your listing on Google and Facebook, etc
Moz local helps with listings and gains visibility in search engines.
Ahref is a powerful tool for backlink checking.
It provides a competitor site explorer so you can check what is your competitor doing for ranking. And then you can also use their method to outreach them.
Ahref also provides keyword research, site audit, content explorer, and many more features.
It’s especially for content creation. It will show which content attracts the user so you can decide which type of content you can write and attract new users.
Buzzstream is a help to grow your local backlinks from local influencers. They provide influencer names and you can build relationships with them. It provides influencer insights reports so you can make campaigns with them.
Local SEO is a big topic and you have to do a lot of work on your website and also off-page.
It’s not a one time process, rather you have to continuously do changes according to the user’s behaviour and static reports.
Is there any company that can provide local SEO services?
YES…..there are many SEO companies who are willing to do your work. I personally recommended Ben-SEO for your Local SEO services work.