You might be having a dilemma of whether you should invest in Home Service Marketing or not. You might be thinking, are these marketing services effective for Home Services businesses? So yes, these services do work, and if you provide home services, you must consider these services. The reason is, with technology, people are changing. Thus, modern clients seek modern solutions. Hence when such customers want any kind of home service, they don’t ask other people for suggestions, nor do they pick the yellow pages book and look for numbers of home service providers.
Instead, they usually open google and look for reliant or best home service providers near them. Hence these marketing services are very necessary to be in this field to grow your business in your locality. And there is already tough competition; your competitors might already be using these services. Thus, you can’t get any later to market your home service business. So, let’s see what the best home service marketing strategies for the year 2022 are.
First, appear in local search
As we said, people usually search on search engines like Google and Bing to find local home services whenever they need such services. Thus, your first target should be to appear in these search results. There are a lot of ways to appear in these search results, like paid ads or through organic search. And due to gadgets like Alexa, people also ask these gadgets to find them local home services. Thus, it would be more effective to search in voice search results. All and all, you have to make it easy for your customers to find you.
Create an attractive website with useful content
Things have changed a lot in recent years due to the evolution of technology and the increased accessibility of the internet. As we stated earlier, people do not search the yellow pages for services or contacts; they search online. Therefore, it will be more impactful on your customers if you have your website regarding the services you provide. And just creating a website is not enough; you also have to make your website attractive, easy to use, and useful for your customers. Most of the time, people move to another website if a website takes a long time to get open.
Hence make sure that your website does not take more than 2-3 seconds to open. Then, you can put the list of all the services you provide on your website but make sure that users can easily navigate from one page to another on your website. Thus, easy navigation is one of the keys to providing a better user experience. And in case you want to gain more clients directly through your website, you can also provide a contact number on your website’s home page so that your users can easily call you. Another feature of a great website is that it provides useful content to its users.
Hence, keep your website updated with useful content for your users. This also helps you get more user traffic on your website. Also, make sure that your website is mobile-friendly because most people use their mobile phones or smartphones for using the internet.
You can also provide options for various payment processing system on your website so that your customers can know what their options are to make payments.
Search Engine Optimization (SEO)
You may already have heard about this term. And it is quite helpful for home services marketing. However, you may not know what we mean by Search Engine Optimization and how it works. So here we target some keywords, which are highly searched on the internet by your potential customers through the web pages of your website.
And if these keywords are efficiently targeted through the content of your website, your ranking will improve on the search result pages. Thus, your website could be easily found by your potential customers when they’ll search for the kind of service you provide on the internet. And this way, the traffic of your potential customers will increase on your website.
Social Media Marketing
Social media is one of the most powerful marketing tools these days because the majority of the population is on the internet these days. You may already know about Facebook, the social media platform with maximum users worldwide. Thus, social media is the key to effective home service marketing, and its power cannot be ignored.
You can make a social media page of your company and the services you provide on popular social media platforms. Then, use these platforms to directly show your work to your audience or potential customers by showing the before and after service pics, sharing your office or workers on the site images. This way, you can enhance your engagement on social media platforms, and it will further result in your posts appearing in the feeds of your potential customer. In addition, some social media platforms like Facebook and Instagram now also provide business pages, through which you can easily promote your services and even provide your location and contact details to your followers and potential customers.
Improve your lead capturing and management
Due to fast-growing technology and the instant results, it provides, customers nowadays want instant solutions or responses to their queries. Thus, speedy response is another key to getting more customers. Many major companies, especially those who provide home services, generate and capture more leads through forms and live chat boots. You can include these features on your website. Remember, you already have tough competition on these platforms, and the fastest could win the race.
Hence, the fast responses will directly increase sales. And to provide faster responses, you need to manage your website and your team in such a way that every potential customer coming to your website will get connected to your sales team either online or through a phone call within 5 minutes. It has been observed that those who don’t provide an effective result under the first five minutes lose the customer. And providing an effective and quick response will also improve your customer service, which will even help you retain your existing customers.
You can also improve your customer experience by using the easy payment processing system, like online payment modes such as PayPal or mobile banking, debit card, credit card, etc.
Next, Lead Nurturing
Remember that every viewer coming to your website is not a potential customer. Some viewers are only scrolling on your website out of curiosity. But that doesn’t mean you can’t turn them into a customer. To convert a general viewer into a potential customer, you have to keep in touch with them. At least collect their email address and then frequently send them blog newsletters, sales offer, notifications about new services. So that your brand sets in their consciousness and they’ll directly contact you whenever they need the kinds of services you provide.
Could you not do it yourself?
So, the above-listed are some of the major strategies that could potentially help you in the home service marketing of your business. But unless you are not a marketing expert yourself or have an experienced marketing team, we don’t suggest marketing your home services business on your own. Effective marketing is not as easy as it sounds in this blog. And you could waste vital efforts and time trying to do the marketing yourself. Instead, you will easily find several marketing agencies on the internet that could work for your home service business, which will be more beneficial to you.
Scorpion is the leading provider of technology and marketing services helping local businesses thrive. Scorpion offers services and technology to help small businesses with SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Websites, Lead Management, Appointment Scheduling, and more.