The whole process of SEO is stuffed with terms and ideas that most people have never heard before. They’re foreign ideas to a lot of people because there’s literally never been a need for them until the internet took the world by storm.
Digital marketing and SEO are extremely important in this day and age, though, and it’s key that you know the terminology so you can promote your business online. One of those confusing optimization terms is “backlinking.” What are backlinks?
We’re going to explore the idea of link building and the benefits of backlinks in this article, giving you another weapon to employ in your digital marketing campaign.
What are Backlinks and Why do They Matter?
In order to contextualize backlinks, it’s important to know a few important things about SEO in general.
Keep in mind that optimization is the process of tailoring your site to the guidelines that the search engine algorithm poses. What the algorithm thinks is relevant, or signifies relevance, is what we’re shooting for.
Also, keep in mind that Google is a business providing a service for customers. Their first priority is providing the most relevant sites in their results, or else they’d lose users to a different search engine.
So, quality is always important, and so are any indications of people liking your product or service. Backlinks are a nod in your direction from other businesses in your niche.
Let’s look at that idea closer.
Backlinks as Votes
A backlink is a link to your site from another site. You might be used as a resource in a blog post, or referenced in an article that warrants a link to find more information about you or something of the sort.
Whatever the reason for getting a backlink, it signifies that your content is worth reading and that a site would recommend its users to read your information.
Google sees that as a very positive thing.
It’s even more beneficial if you get a backlink from a leader in your field. A tech company that gets backlinks from sites like Tesla, for example, will see an uptick in the search rankings.
The tricky part is figuring out how to get backlinks in the first place.
Methods of Link-Building
Getting links ios trickier than it might seem. It would be useful to explore another resource or two to find different ideas and perspectives on this issue.
A great way to start out, though, is to contact other sites directly and see if you can work with them in some way. Maybe you could write an expert blog post on their site in exchange for a backlink, or maybe your content fits with theirs so naturally that a link warranted.
There are tons of ways to get in touch with businesses in hopes of building backlinks, you just have to reach out and see what happens.
Need More Digital Marketing Tips?
So, what are backlinks? They’re tools to get better rankings.
Digital marketing and SEO can be pretty tough when you’re starting out. It’s possible to make some ground and see serious results, though. You just have to get in touch with the right information.
Explore our site for more insight into methods of optimizing your site and boosting your business’ bottom line.