The primary purpose of having a website is to convert visitors to customers. Sadly though, website conversion rates are pathetically low! Of about 100 visitors who would be tripping in to check your website, only about 2 to 3 are likely to make a purchase! If you wish to increase this number, focusing on website design specifics is perhaps going to be of help! To begin with, you will need to create a completely customized website so that search engines can pick it up for more exposure. A website that has not been optimized is likely to get lost in the rut. Here are some more website designing hacks for improving your conversion rates.
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Improving your Conversion Rates with these Web Design Hacks
- Making Use of Negative Space: As your Long Island web design company will tell you, negative space is the space that has not been utilized by the elements included for website designing and positive space is the space that has been occupied by these elements. Amateur designers often cram loads of information into the available space, creating noise and clutter. Unwanted noise makes it extremely difficult for the offers to stand out. When there is too little white space, it increases cognitive load and this, in turn, propels many to shift to other websites. As a smart designer, it is important to keep an eye on having enough negative space.
For this, you need to break content blocks up and transform the text into shorter paragraphs. Include bullet points and lists wherever necessary and include media wherever you can for breaking textual monotony.
- Choose the Right Colors: Your “web design company near me” will advise you on the choice of colors. The correct combination of shades will elicit the right kind of reactions and emotions from your visitors. Ideally, you should choose more than four colors for setting up your website. One-color should be predominantly used for backgrounds, another for text fonts, a distinctively different color should be picked for highlighting important links and there should be a high contrast color for creating your calls to action. When you use a striking color for your CTAs, the chances of visitors finding these buttons and using them for conversion are higher. When chosen carefully, using the most appealing colors can improve conversion rates significantly.
- Simplifying Navigation: As your SEO company in Manhasset, NYwill tell you, adding a link for every page is not the best bet when it comes to navigation. Will adding excess links clutter the navigation bar? The answer is yes! Having unnecessary choices on the navigation bar can end up cluttering and distracting visitors. And this in turn will bring down the chances of them clicking on relevant links that can support conversions. It is always wiser to have minimal choices on the navigation bar. This makes it easier for your visitor to find his way.
- Also, the place where your navigation bar is placed is crucial for conversion rates. The ones that are placed on the top header of the website provide a healthier conversion rate than those placed on sidebars on footers.
These hacks can truly take you a long way in terms of enhancing conversions!