What Is Voice Search Optimization?
With products like Siri and Alexa, voice search is poised to be the future of technology. Voice search technology is becoming a significant component of computer usage and has become a feature of several devices. Presently, the capabilities of this technology are limited. Still, subsequently, it will be improved upon and become ultimately more popular among computer users. But even before these future improvements become real, we can already imagine the ways by which this technology will influence the use of search engines.
The world of optimization is intensely competitive, and anyone involved must be aware of new and future developments and be able to preempt and anticipate the direction of the technology. This means, your content must be amended to ensure that you take full advantage of these changes and you don’t miss out on new developments.
Now, we will discuss briefly six things to keep in mind to ensure that you stay ahead of the curve as far as Voice search optimization is concerned.
Location is key
If you are reading this, you are probably familiar with Search Engine Optimization. Similar to SEOs, location is a significant factor in Voice Search Optimization. In fact, its importance is more meaningful when it comes to voice engine optimization. This is mainly because most people use voice search when they are engaged with something else or when they are in a hurry. Therefore, you should make your search engine optimization location-oriented.
Change your perspectives
By now, you already have an SEO strategy that works for you, and that is fine. However, you would need to amend that strategy for voice search. Generally, the same basic rules and skills apply, but your perspective must change. The way people phrase words while speaking is markedly different from the way they do when writing. Instead of relying heavily on search engine parameters like keywords, you would need to rely on common phrasing to effectively optimize voice search. Therefore, it is essential to note the most usual ways people phrase their voice searches and apply accordingly.
Questions are more important
When people want to search a topic, there is a probability they type a question. This probability is much higher if the search is done by voice. For example, it is more likely to ask “Where is the closest restaurant” than to say “the closest restaurant” or “ace my homework” instead of “how to write my homework fast”. Therefore, to adequately cover voice searches, it is advisable to reflect this in your search engine optimization.
Employ Frequently Asked Questions
It is essential to note the type of questions people generally ask. The best way to catch all these questions is by employing FAQs. Create an FAQ section that contains many items that will attract potential viewers.
When people type, they avoid using too many words because they don’t want to type something that is extra-long. However, when people use voice search, they are likely to use as many words as they feel necessary to describe what they are searching for. Therefore, try to be more specific.
Finally, Voice Searches are going to be a bigger deal soon and you must position yourself well to take advantage. Understandably, Voice-activated searching is an emerging concept and is somewhat unfamiliar, so you must seek help from others and self-help materials to ensure you are well equipped for Voice Search Optimizations.