When it comes to selling products or services, most of the content you see is in written form: a blog post, white paper, e-book, infographic—all popular formats for content marketing.
However, some companies have found videos powerful for selling products or services because it’s visual content that can influence buyers more than a regular text.
This article will cover how a video voicemail system can benefit your business by better engaging with your prospects and customers, why you should consider using them yourself, and some best practices related to video voicemails.
What Is a Video-Based Voicemail?
Video voicemails give a person the experience of getting a video call from someone in their inbox instead of just an audio message. The purpose is that if the receiver opens up the message, they see themselves on screen and hear your voice talking to them.
Benefits of Video Voicemails
There are many benefits of video voicemails, including:
Attention to a Message
The first thing that you’ll notice is that your messages are getting more views because people know that they’re going to see themselves on screen. It will increase the number of messages that someone watches before marking them as spam, which means you’ll get your messages read.
Opening to a Call from a Person
Additionally, because the prospect knows they’re getting a video on their phone from someone, they’ll be more likely to click on it and watch it—making it a proper call-to-action. If you shoot a longer video with a personal message, then chances are increased that they’ll come to join your conference at the right time for your meeting.
When you do these types of messages, it’s essential to ensure that your brand personality comes through. Be yourself on video, and people will respond more favorably to the message.
Sending a voicemail is like getting called by someone; you’d instead get a call from someone serious about doing business with you, not someone trying to sell you anything.
Showing Video from a Screen
These messages help show people how your product works, what it can do for them, and why they should buy it. It gives your message more credibility since you can show how something is done instead of just telling them what the results are. Since the person receiving them is playing the video on their phone or tablet, they’ll be able to see exactly what you’re seeing.
Since you will be shooting a video, you can add in other call-to-actions like showing how to use your app or giving another piece of content. The possibilities for this are endless, mainly because people cannot skip ahead when watching the video (unlike with audio messages).
Better Engagement with Your Prospects and Customers
As mentioned above, video voicemails take more effort to listen to than just audio. It makes it easier for you to get leads and better engage with people interested in learning about your product or service. While this isn’t usually enough of a difference to convert someone into buying something that they didn’t want earlier, it does increase the chance that they’ll click on links in your messages or watch them to the end.
Best Practices for Video Voicemails
At this point, you’re probably eager to go out, shoot some video voicemails of your own, and start increasing your conversion rates. While you’re at it, here are some best practices to follow:
Don’t be Salesy
While you need to tell people what you do, don’t use a video voicemail as a thinly veiled sales pitch—that’s just going to turn them away from your business. Instead, focus on giving information that solves their problems and is valuable enough for them to take the next step with you.
Be Realistic About Your Domain Name Length
Remember that the recipient of your message will only see the email address you used to sign up and record your video, not the domain name. You want to make sure that it’s decipherable and makes sense to people—a long URL with a bunch of numbers isn’t going to do you any favors.
Differentiate Yourself from Other Companies
To stand out, video voicemails should be different than just audio—that’s the point of sending them instead of calling. An excellent way to achieve this is by giving people an actionable call-to-action at the end, like asking for a request for proposal (RFP) or a callback. It will make your message stick out and help you get more leads.
Video voicemail is beneficial for sales and opens up the potential to better engage with customers and prospects, which increases loyalty. Additionally, it helps you stand out from other companies by sending audio messages. By customizing your video voice messages to the people receiving them, you can increase conversion rates by providing more valuable information.