Types of Fashion Merchandising

Have you decided to pursue a career in fashion merchandising? If yes, we welcome you to the enchanting and rewarding world of fashion! All you need to succeed here is the zeal to work your best and know a great deal about this dynamic field. Part of broadening this database includes understanding how fashion merchandising works. 

While the zeal and passion drive your career through all the hurdles; a decent level of acquaintance with the idea of fashion merchandising is equally essential. Typically, the job of a fashion merchandiser requires a strong sense of style and fashion in addition to business acumen. 

The different kinds of fashion merchandising

 

1. Product merchandising

 

This includes all the promotional activities that are used by retailers to sell a product. Product merchandising methodologies can be adopted both in online and offline stores. It is often used as a synonym for ‘Service Merchandising,’ which implies promotional tactics used by sellers for retail services. 

For instance – setting up a display of products in your offline store or designing your website in such a way to show the customers what you sell, is an example of product merchandising. 

 

2. Visual Merchandising

 

Visual Merchandising comprises all the activities used by sellers to display products in the best light and highlight their most-appealing features. These techniques are implemented both in websites and offline retail stores. 

For instance, a seller might want to incorporate vibrant colours and attractive web design to exhibit his products. On the other hand, a physical store owner might make the best possible use of space in his store and set up a unique lighting system to attract his customers. 

 

3. Retail Merchandising

 

This concept is limited to selling the merchandise in a physical store. Thus, it comprises all the marketing manoeuvres and promotional strategies used to sell products to consumers. Retail merchandising refers to ‘Digital Merchandising’ in the digital space. 

 

4. Omnichannel Merchandising

 

The idea of omnichannel merchandising lies in the concept of creating a unified shopping experience for consumers at different platforms. To put this into perspective, let us consider a retailer who sells his products through a physical store, an e-commerce site, and also through a dedicated mobile application just to offer a seamless experience to his consumers. 

This way, he can better connect with their needs and offer customers the ease of purchasing what they want at their own convenience. 

 

5. Digital Merchandising

 

This is nothing but retail merchandising targeted at digital platforms. It comprises all the activities performed by a seller to promote his products on the web. Also referred to as ‘Online Merchandising’, digital merchandising includes activities like web promotions, display of a digital product catalogue, social media engagement, email marketing etc. 

With the growing popularity of digital media, digital merchandising has taken the front seat of marketing to reach a wide set of audience across the globe. 

Wondering if you are a good fit?

As stated above, a skilled fashion merchandiser needs to display a strong sense of both fashion and business mindset. If you are new to the field, then it is crucial to expand your database about the types of merchandising strategies with perfection. 

For those looking to gain command over fashion merchandising and kick-start their career with wonderful opportunities, it is recommended to opt for courses from renowned institutions like the Pearl Academy. Everybody starts off as a beginner, and the Pearl Academy is the ideal place to start. 

Students will be taught and trained according to international standards and from industry experts, making their learning experience as holistic as possible. They will attain a broad perspective of global fashion trends to establish a successful career in the field.