Your company website is one of the top marketing tools and sales platform. Shouldn’t it be perfect?
When creating a professional company website, adding excellent content and redesigning it after few years, particularly due to organizational changes, can be challenging. If you choose not to analyze and update your website regularly, the chances are that you will compromise user experience and other critical factors that influence website performance.
With a growth-driven website design approach, this will never happen to your company. It is a smart approach to the entire website design and redesign concept that addresses the pain points for businesses and designers. The growth-driven design delivers optimum website performance results for businesses via post-launch user learning and adjustments.
The primary goal of growth-driven web design is to make your business website the powerful sales and marketing asset it should be.
GDD vs. the traditional web design process
To understand how growth-driven web design is different from the traditional approach to web design, it’s essential to analyze how companies partner with a web design company. In most cases, this is a one-off contract to develop or redesign an existing website.
With the traditional website design approach, your business would hire a contractor or agency. Once the website is launched, the contract ends. That means your business website stays stagnant for a long time unless you add a new page or content every few weeks or months. Several years later, the site might need a significant redesign or rebuilt to catch up with important e-commerce trends and technology advancements.
The critical issue in this approach is that in-between the years, many companies will not be continuously analyzing accurate website data to find out if the assumptions made during the website design phase were correct. They won’t know whether their websites are performing as expected, and what aspects should be changed to give the website visitors what they need – and achieve your company’s strategic goals.
The growth-driven web design approach addresses these issues. It ensures ongoing site analysis, shared user learning, and continuous website improvements. This sounds time-consuming and probably stressful for entrepreneurs and business managers. That’s why you need a reliable web design agency that adopts a growth-driven design approach to develop, launch, and manage your business website.
How your business works with the agency is entirely up to you. Perhaps you can ask for weekly data reporting or quarterly web analysis and updating. You can also ask the web design company to analyze and update the website as per their judgement based on data analysis and alert you on key issues that require your attention.
Your business website is a key investment. Just like all other assets you own, the website should be monitored and nurtured to perform its best. It should be analyzed and tweaked whenever necessary to ensure it aligns with your business goals. This is an effective way to ensure that your investment (business website) complements your company’s marketing strategy and set a solid foundation for long-term growth.