E-criminals lurk online, seeking to get your money. Our guide will tell you how to make payments safely.
Payments gateway is basically a barrier that keeps online criminals from harming your business. The problem is, your company is always targeted by hackers that search for breaches in your online venue.
This barrier provides an extra thick layer of encryption, which makes transactions between you and your clientele impenetrable.
But it’s important to know that a good and reliable gateway must have certain qualities to both keep your company safe and your clients satisfied. We’ll tell you how to pick one.
No Getaway from a Gateway
In simple terms, a payment gateway is a service that accepts, and processes payments made with a bank card. Both in real life and online.
Apple Pay, PayPal, Stripe, Skrill — these are all payment gateways. And there are three major types of them:
- Off-site payment
Once it’s time to pay, your online store will initiate the checkout process. But the actual payment will be made somewhere else — on the page that belongs to the gateway provided.
It makes things simpler for you, as you outsource the processing. But you have zero control over the quality of this service.
- Redirected payment
The simplest solution for a small company. It does both the checkout and payment processing for you. But again, you have no control and the customer may not like traveling from one page to another.
- On-website payment
It’s an individually tailored solution for your company, You exclusively control the money transfers, but also bear 100% responsibility.
This is the central gateway “trio”. Now, let’s see which criteria a worthy gateway service should meet.
Picking a Right Gateway
So, here’s what a reliable service must offer.
There are lots of credit/debit cards: Visa, Discover, AliPay, Verkkopankki… Every country has at least one system like this.
Your gateway ust be able to accept if not all of them, then as many as possible. Especially if you plan to sell your stuff overseas.
To minimize risks — fraud, false chargebacks, identity theft, etc. — your gateway must be tightly secured.
It must be in compliance with the Payment Card Industry Data Security Standard (PSI DSS), Anti-Money Laundering, Know Your Client, and other protocols.
Even if your business is small, you need to make the payment look organic in the context of your brand. Customization will let you choose the color tonality, put on your logo, and do other neat tricks.
Transactions must be quick and painless. Otherwise, your client may run out of patience and drop the cart with goods he/she actually intended to pay for(!) Test the gateway personally and see how user-friendly it is on every gadget.
Time = money. You need a quick, out-of-the-box solution that will let your company take off this instant. A professional team is the only solution in this case.
Gateway 2 Success
Follow our tips, get expert assistance and start selling today!