Google AdWords or Google Ads as they are known today, provide effective and powerful means of driving qualified traffic to your business when a potential client is looking for services or products like the ones you offer.
With Google Ads, your business will appear at the top of the search results. Hence, they can help to boost your website traffic considerably, increase in-store visits, attract new leads, enhance your conversion rate and improve your bottom line.
However, considering that you will pay for every click that your ads get, a poorly set up and managed Google AdWords campaign can end up costing you more than the revenue it’s bringing in.
So, can create an effective Google AdWords campaign, which will deliver a decent return on your investment? Well, we’ve done the heavy lifting for you. In this article, we share six top tips for AdWords, which will help to maximise your revenue. With that said, let’s jump straight in.
Table of Contents
Set Clear Goals
Before you launch any marketing or advertising campaign, you first need to have a clear set of goals. And, this will also apply to your Google AdWords campaign. Before you launch your campaign, you should first determine what you intend to achieve.
For instance, you may be looking to boost your conversion rate, generate more leads, or increase your click-through rate. As you can see, all these goals are different, and each one will need a different approach.
Once you’ve determined the goal you will want to achieve, you will then know the specific action that you will drive your target audience to perform. For example, if you are looking to generate more leads, you can set up a campaign that will encourage your target audience to complete a lead form.
Determine Your Target Audience
Apart from setting your goals for the Google AdWords campaign, you will also need to determine your target audience. Determining your target audience will help you to launch a campaign that will align with the searcher’s intent. And as a result, you will get enough targeted clicks and your conversion rate will be great.
On the other hand, if your campaign is not targeted to a specific audience, you will end up attracting everyone. And considering that you will be paying for every click, then your campaigns may end up costing more than what they are bringing in.
To determine your target audience, you need to think of your ideal client, based on the products or services that you are offering. And to do so, you will first need to create a buyer persona.
To create a buyer persona, you need to consider various aspects of your target audience like their age, gender, marital status, occupation, where they live, education level, income levels, online shopping behavior as well as the keywords they use.
Once you figure out these questions and identify your ideal client, you will be able to come up with a Google AdWords campaign, which will only attract the right audience and deliver the results you are looking for.
Optimise Your Landing Page
A landing page is one of the most important features of your Google AdWords Perth campaign. It has a key role in determining whether the prospect will convert or not. So, whether the landing page is a lead capture form or a pricing page, it needs to be properly optimised.
Ideally, it should be updated and modern. If it’s outdated or not visually appealing, there’s a high chance the prospect will bounce, meaning you will end up losing not only the lead but the money you’ve spent acquiring them.
Also, it will be advisable to get rid of all unnecessary elements on the page. Doing so will eliminate unnecessary distractions, thus ensuring the prospect will only focus on the specific action you want them to take.
Furthermore, the message on your Google Ads should align with the message displayed on the landing page. Maintaining consistency between the landing page and the ad copy will help to boost your CTR and conversion rates. Also, it will help to lower your cost per click (CPC).
If you are landing page is a sales page, then it will be advisable to include some social proof such as reviews and testimonials. These will help to reduce anxiety and increase the conversion rate.
Use the Right Keywords
Google Ads rely heavily on keywords. Whenever a user types in a particular search query on this search engine, the ads will be displayed based on their relevance. So, if you’ve optimised your Google AdWords campaign with the right keywords and they are relevant to the search query, then your ads will display above the search results.
When it comes to keywords, there are three types that you can target. These are broad match, exact match and phrase match. Broad match keywords will deliver the most impressions. However, they may also end up netting irrelevant searches, thus costing you money.
To this end, you should only consider exact match and phrase match keywords. As much as these keywords may not deliver as many impressions as broad match keywords, they will only attract the right audience, leading to a higher CTR and more conversions.
Optimise for Negative Keywords
Besides targeting the right keywords, it will also be advisable to optimise your Google AdWords for negative keywords. Optimising for negative keywords means specifying the keywords that don’t align with your product or service.
When you optimise for negative keywords, you will prevent your Google Ads from showing on searches that don’t align with your target audience or those that don’t align with what you are advertising. In short, you will prevent your ads from showing to users who won’t find them relevant.
Don’t Forget Mobile Users
A considerable percentage of your target audience is using mobile devices. So, when setting up your Google Ads, you need to ensure you cater for mobile users. To this end, you need to ensure that you include some mobile-preferred or mobile-focused ads in your campaigns.
Also, you should make sure your landing page is mobile-optimised. Doing so will deliver a better user experience and a higher conversion rate.
Wrapping It Up
There’s no magical or simple solution when it comes to setting up Google AdWords campaigns. However, by implementing the tips that we’ve shared in this article, you should be able to get better results.
