Is email marketing a part of your marketing strategy? If not, then you should start considering it.
One of the best reasons for using email marketing campaigns is that it has one of the best ROI. For every one dollar spent, you can get a return of $42. And the best part of all, if done right, this strategy will continue to work long term.
If you’re new to email marketing, you might be wondering where to start. In this guide, we’ll be going through the best email marketing campaigns you should know about.
Table of Contents
1. Welcome Emails
Perhaps the best email you can send is a welcome email. This will be your first interaction with your subscribers, and it’s important to make a good impression.
The best thing about this strategy is that if done right, your email will be in the inbox and not go straight to spam.
So how can you make a great welcome email?
The best way is by sending an infographic because infographics are proven to generate higher engagement rates than other types of emails. And best yet, they’re easier to create too! Just pick your design app and start creating one now.
Another thing you should include in your welcome email is instructions on what they need to do next—for example, clicking through links or downloading files that might be useful for them later. This will help boost their experience when using your product/service, so this part mustn’t get missed out either!
2. Product Updates
This is a great way to keep your subscribers engaged with you. You might be sending them regular newsletters and updates, but what about product announcements?
If you have new features or products coming out soon, let your subscribers know so they can take advantage before anyone else does. This will best benefit both the customer and yourself. It’ll give customers that extra incentive to buy from you while building trust in your brand at the same time.
Another best practice when using this strategy is by giving away freebies for early adopters too. For example, if their email address was one of the first 100 people who signed up on your site, maybe throw in some special discounts.
These types of emails are known to generate a positive ROI, so best not to miss out on this one!
3. Loyalty Programs
Another best practice when using email marketing is to include loyalty programs in your plans. This can be done by offering discounts, coupons, or freebies for repeat purchasers only.
They’re already buying from you, so why not reward them? It’s also a great way of encouraging future purchases too.
Just make sure that it’s clear these are exclusive offers (only available to loyal customers), and they won’t go straight into spam either.
One best tactic is positioning this information where the eye will naturally look first, like right below the fold on every page view. That way, people will see it before looking elsewhere because if there’s one thing we know about humans, it’s that their eyes tend to gravitate towards something new quickly.
You can even vary the offers based on what they have already bought. This way, you can leverage your existing customer base to generate more sales without spending money on advertising.
4. Lead Nurturing Emails
Lead nurturing best practices are best done by giving your subscribers something to look forward to. This could be a freebie, discount, or special offer only for them.
The best practice when using this strategy is by segmenting your list first to better manage the emails that go out. For example, if you have one email list for people who haven’t bought anything from you yet, another one just for those who made their first purchase, etc., then it’ll make creating these types of campaigns much easier too.
And finally, always include an opt-out option in case they get tired of receiving all these offers because everyone wants different things. There’s no need to annoy someone with something they don’t want, right? Not only will they opt out, but best case scenario, they’ll tell their friends about it too.
5. Event Emails
This is a great way of engaging your customers and telling them about what’s going on. If you’re hosting an event, conference, workshop, etc., it would be best to send out emails promoting the details.
They’ll get excited that they’ve been invited, and you can even give them exclusive discounts if they book early or use specific codes for their tickets too!
Another tactic when using this strategy is sending follow-up emails afterward, so people don’t forget all the amazing things they learned at your event/conference/workshop/etc.
6. Sponsorship Emails
If you’re sponsoring an event or cause, it would be best to promote that across your platforms, including email.
And don’t forget about after the fact too! Just because the event is over doesn’t mean people will stop donating money for future causes. So continue sending emails in support of these campaigns.
You can even tie together existing customers with this kind of campaign by rewarding them when they refer their friends and family members who donate as well. This way, you’ll generate more sales while also promoting goodwill, which everyone wins at.
Are you looking to create the best email marketing campaign? Then you need to hire an email marketing company. Click here to get the best digital marketing Boise services.
Start Creating the Best Email Marketing Campaigns
Now that you know what the best email marketing campaigns are and how to best do them as well, why not start one by hiring an email marketing agency?
The sooner you get started with your campaign, the better. This way, your list will grow faster than ever before without any extra effort on your part either. So, don’t pass up this great opportunity because many have already seen amazing results from using these tactics.
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