Social media is slowly and gradually changing the marketing scenario. Gone are the days when organizations used to adopt the traditional marketing route using billboards and other means of advertisements.
Today, there are a lot of social media platforms using which people voice their opinions openly. Brands are making the most of Social Media and adopting various means and strategies to advertise their respective businesses.
One such influential and major social media platform is Twitter.
Twitter users interact with their audience by writing witty statements, posting pictures, and promoting their brand or product online.
Being one of the earliest platforms of social media, Twitter is one of the most popular platforms. As a brand to make it big on Twitter, you need to develop strategies and tools to market your business on Twitter.
We are listing a few strategies and tools that you can utilize for efficient and effective Twitter marketing.
#1 Gain A Follower Base
There’s no point posting anything if you do not have followers. As a brand, you must have extremely active followers who participate in your tweets and promotions. However, gaining followers is quite an exhausting process and requires a lot of patience and dedication. You have the option of either growing your followers organically or buying some followers.
#2 Be Frequent With Your Postings
Content is king, and we can say that a million times. There is absolutely no point in having followers if you do not have sufficient content to provide to them. No follower would ever wish to follow a page that has no relevant content. People will follow your page when they are compelled and connect with the content produced by you. It is not an easy task to make people hit the follow button. Not only good quality content, but consistent posting is key and helps in building the follower base. Some of the ideas for attracting followers are Giveaways/ Contests, Good quotes, the latest news headlines, and frequent polls to understand their perspective.
#3 Understand the Voice of Twitter
Every social media platform has regular visitors who come with a certain mindset and mood while scrolling through their respective feeds. Every platform has a different aura about itself.
People mainly visit Instagram for good photography inspiration. Facebook is mainly used for keeping in touch with family and friends.
People mainly use Twitter for voicing their opinions and a meme marketing platform. It is the platform where people tweet about anything they strongly feel about. Be it about daily news, latest headlines, Bollywood gossip, or any ongoing controversy.
It is, therefore, mandatory that you understand the audience and their preferences.
#4 Follow The Ongoing Trends
It is important to stay in touch and updated about the trending news and topics and create your content accordingly. Ensure that you utilize the trending section of Twitter that helps users see what everyone is talking about. No matter if the world is speaking about the final episode of Game of Thrones or the presidential elections, the users would know the trending topic and speak about it. Hence, you can promote your brand, upcoming deals, or brand news accordingly.
#5 Utilize the Hashtags
Another important aspect of Twitter is hashtags, and people often underestimate the power of hashtags. A hashtag is something that assists viewers in seeing posts that they love and are interested in. Keep in touch with the trending hashtags and see which category does your post fall in. When people see hashtags, a well-followed account’s tweets are the first thing they would see.
#6 Keep In Touch With Meme Marketing
Memes are pictures with funny phrases. The main intention behind creating memes is to imitate someone or reflect their opinion innovatively and funnily. Memes are in a full boom right now and all over the internet. People connect very well with memes and find it fun to put across their viewpoints through meme marketing. You can come up with fun and creative memes related to your brand. This way, your potential customers will connect with you better and vision you as a friendly and fun brand.
#7 Keep Learning
There is no age for learning is a brilliant saying indeed. All brands must stay updated about the latest trends in technology and be open to learning about social media’s latest trends, especially Twitter.
We hope that you have now understood the significance of Twitter and the various means and strategies that you can adapt to make full use of for marketing your brand on Twitter.
Apart from the points mentioned above, when you get a good collection of content and reviews on Twitter, you can also embed positive tweets on your website.
Embedding your feed on your website can be a game-changer for your brand and upgrade your business to another level.
By using a brilliant UGC platform like Taggbox Widget, you can easily embed your feed on your website and increase your brand value and your customers’ trust.