Animation is the art of drawing or creating objects by hand or digitally and making them into a series of frames that gives the impression of movement. It is important to include animation on websites as it grasps the attention of the audience. You can use animation in different formats from videos, GIFs, to illustrations on your website. Animations can be effectively used to inform, explain, and even provide solutions to your audience. Many consumers are visual learners and they have the tendency to respond well to animation over text.
Here are the six tips to boost website engagement with animation:
1. Animation ‘talks’, effectively
Website animation is helpful not only for customers but also for the creators, as they don’t have to explain and advertise much about their products. Rich animation when used to promote a website and its various sections becomes self-explanatory. Animations can be made lively by using animated characters or other animation tools within your video. Animation through video or images does the talking effectively and may be very useful as a sales pitch too.
2. Capture immediate attention
Animations on the website, video or otherwise, help capture the attention of visitors and customers alike. Vast information on product (or service) can be detailed and covered in less time and effectively, via animation. In times where the attention span of the average visitor is shrinking, animation comes to the rescue. Another advantage of animation is that it simplifies things and makes them very understandable which again helps in capturing the attention of the audience and keeps them engaged.
3.Animations boost conversion rates
This way, animation creates a better engagement with users and the intended audience. More the engagement, more the chances of conversions leading to incremental sales. Many companies now use animation not only to engage audience but also convert a section of them into customers.
4. Improves brand awareness
Parallax is often used as background animation on a page by providing informative content to the users as they scroll. It serves as a story being told to appeal to the users as they browse. These animations help you to incorporate logos, brand images and colour schemes into your website. You can use animated infographics for your users if the information you want to convey is complex to understand. Being original is very important and relevant when it comes to advertising the brand as you need to stand out and through animation you can create original content and brand image.
Custom-made animated videos help in establishing a brand’s unique personality. Business owners via digital marketing tools can collect and analyse user’s data and can go through bits of knowledge to come up with animations that best suit a particular client’s requirements. In this highly competitive scenario, it’s important to create and release content (animated or text) that is customized and appeals to the targeted audience. Customization also helps update your content. Animated video is an incredible solution for keeping your content innovative and novel. If you want your video content to appeal to a different audience or change your messaging or visuals, animation is a lot simpler and more savvy to alter instead of a reshoot of the whole video.
6.Evokes user emotions
Animation can drive emotions powerfully. Animated and engaging stories that are relatable to the product can help create a positive influence of the audience and evoke emotions. This, in turn, can help create a more engaged and connected audience that could turn into quality leads leading to subsequent conversions. Content with potential information has the ability to move the audience; to feel and act in a positive manner which could possibly result into audience getting emotionally associated with your brand. Emotion is a huge part of engagement with customers whether it is through your website or through any other mediums, and animations do help to evoke user emotions.
The above-mentioned tips on using animation can help in website engagement of your audience, grab their attention and even influence their decisions. Animation provides visual feedback and information which is vital to keeping your audience and customers engaged. It also helps create brand aware. One thing to be kept in mind is that excessive animation can make your website slower and more cumbersome. It can also go overboard with your customer engagement process. The animation that you choose should serve a specific purpose and have a user-friendly interface and navigation. Animation has a global appeal as it offers versatility and makes things simple and easy to understand. Animated videos attract attention more effectively and make the viewers listen to what your brand is saying. Overall, animations can increase your company’s recognizability on the web and strengthen brand image.