Email deliverability is an important factor that can have a significant impact on a business’s email delivery capacity. The term ‘secure’ is used for two distinct purposes: to describe a delivery system that is robust and well protected against hackers; and to describe the security measures that are put in place to prevent spam, phishing, and other attacks that are aimed at securing the user’s email account and email data.
In simple terms, email deliverability is the capacity to deliver email messages to subscribed email addresses. As for physical delivery, email delivery service providers (ESDs) demonstrate why a message has been rejected (bounced) by the receiving server, on the grounds of the information the server returns in the ‘error’ message. This article discusses the technical and procedural issues that may affect email deliverability and describes the most common scenarios that may cause an email delivery failure.
A major factor that may affect email deliverability depends on how subscribers behave in the spam folder. Generally, subscriber demographics and transactional behavior are shaped by the distribution list. When a new subscriber is added, his or her email address is placed in the list for future reference. Subscribers with similar profiles often stay in the same email address group even when they unsubscribe from their group. When this happens, the delivery rate of messages to these subscribers remains constant, unless the system administrator modifies the subscription settings to alter the distribution list.
Another factor that affects email deliverability depends on the system administrator’s ability to implement best practices. Changes in the business environment or customer preferences can result in email deliverability problems. To overcome these obstacles, an email service provider should adopt best practices in Email checker management and implement the implemented best practices into their system.
These best practices include implementation of server prioritization, use of dedicated IP addresses, use of secure socket layer (SSL) instead of HTTP, and use of content negotiation. Implementing best practices can improve email deliverability for businesses based on their current practices and give them a competitive edge against their peers.
One way to ensure email deliverability while changing the system settings is to introduce a new email marketing strategy into the subscriber’s account. If the marketers incorporate these strategies into the campaign before they start with the email deliverability tests, marketers can ensure that subscribers’ inboxes will be error-free once the new system settings are put into place. Emails sent to non-subscribers will not be delivered to the default destination for emails.
This step is a simple one, but it has the potential to save marketers thousands of dollars in wasted bandwidth and wasted personnel hours. The service provider should provide a detailed report of the number of subscribers whose email deliverability was tested and compare it to the expected number of recipients inboxes. With this information, the service provider can make necessary changes in their system settings, or even tweak their services to ensure error-free email delivery.