Promoting your company is one of the best ways to improve brand notoriety and reach more potential customers. When it comes to promoting your company, brand or event, you have several different choices.
One of the most popular is sending out and giving away promotional products for little to no cost to the recipient. People love free things, and no matter what you are giving away, there is a good chance people will want it. These are normally branded with your company logo or name, as well.
There are many different products you can give away, and each can contribute to a successful promotion strategy. But with so many different options, how do you know which promotional product to choose? Well, that is exactly what this article is going to look at. We’re going to cover some great tips to help you choose the right products to give away during your next promotion.
Table of Contents
Choose Something That Your Target Market Wants
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The first step is to choose something that your target market will enjoy. In order to pinpoint what this is, you need to be sure to put a lot of time into researching your customers. You should know their hobbies, passions, job, age, location, and several other key facts. The more you know, the better you will be able to deliver a successful promotional product.
For example, if you are a sports-related company, consider using a promotional product like custom football socks designed by Elite Sport Socks. Knowing your target and who your ideal customer is are both very important during this process of picking a promotional product.
Of course, don’t be afraid to ask your customers as well, and analyze their responses to the types of promotional products they might enjoy. Ensure that the product is also something that at least represents your company and values at least a little bit.
Make Sure the Item is Useful
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As mentioned before, no matter what kind of item you are giving away, people are likely happy to take one. But while it’s good to have people see your brand on your product, you want to make sure they use it. As a result, you need to make sure the item you use as a promotional product is useful.
The more they use and enjoy the product, the more they will see your brand and associate their enjoyment with your brand. This is why so many promotional products are things like shirts, mugs, USB drives, hats and pens. These are all things people understand and generally have some use and value.
In a similar vein, make sure the project has a decent amount of longevity. This will help it remain in people’s routine for a longer period of time. If the product is prone to breaking or goes bad quickly, it often doesn’t make a great promotional product.
Try Your Best to be Unique
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While there are certainly some tried and true promotional products that work well, don’t be afraid to be a little different. Being unique is a great way to demand attention and can help you connect in a meaningful way with your customers. Even if you decide to use a fairly common promotional product, try to find a way to make it unique.
This is especially true if you are in an industry where many companies utilize promotional products. If you simply give away what everyone else does, your product will be lost in a sea of others. However, if yours can stand out, people are likely to remember it (and your company) more.
We hope that these tips have been able to help you choose the right promotional product. By knowing your market, ensuring the product has value and will get used, as well as making it unique, you are well on your way to having a great promotional product.
