This Brand is filling the Gap in the House & Techno Music Industry

Over the years, electronic music has traversed, all the while influencing music genres and setting the latest music trends worldwide. In fact, the advent of social media has revolutionized how music is distributed, extending its audience and assisting in the meteoric rise of alternative genres. This digitalization of the music industry not only allowed underground artists and labels to come forth more publicly, but platforms like YouTube, and Spotify also gave fans quick access to music, artists, and labels. Even fashion brands nowadays have found creative ways to promote their favorite music genres using the skill they possess, aka designing. This is where clothing brand Newminatis steps in.

A limited liability company, Newminatis was established with the aim of creating a distinctive apparel line that fulfills the needs of the house and techno music industry. Based in the United States, Newminatis was born out of a passion for house and techno music, targeting the rave community, including various artists, DJs, influencers and fans. According to the brand’s official website, https://newminatis.com, their mission is to “create a unique clothing brand tailored towards bringing together lovers of dance music whilst filling the gap in the house & techno music industry.”

Raving, in its purest essence, is all about unwinding. It’s a way of life that inspires the community to detach from their real-life issues and spend a few hours in serenity and peace. In other words, it enables a person to transcend into another dimension that’s free from problems like financial crises, love concerns, etc., and allows you to groove to the beats of techno and house music. To truly experience rave at its finest, one must be comfortable and relaxed, which necessitates the need for highly comfortable attire. And that’s precisely what Newminatis offers.

Centering their brand on the free-spirited mantra of life, Newminatis focuses on designing ‘irregular’ and quirky clothing, the first choice for any person attending a rave. These striking designs speak to the crowd that dresses to dance to the rhythms of the music rather than making a fashion statement and goes beyond societal stereotypes or the newest fashion trends. The brand, which advocates for environmental protection and diversity throughout the globe, provides a variety of gender-neutral outfits and donates a portion of its profits to initiatives working towards removing carbon dioxide from the atmosphere. Newminatis stands second to none in its attempt to seamlessly incorporate both its design ethos and the diversity and inclusivity movement in its designs while providing the rave community with their desired apparel.

Amalgamating art, music, and fashion into one single brand, Newminatis transcends into the electro-music community, serving as the missing piece that completes their rave puzzle. Multiple influencers, DJs, promoters, and renowned names within the rave community rely on them to find their favorite outfits without any hassle. This is not all! They even hosted DJ Caiiro in one of the most famous venues, where the event was designed with their theme to market the brand. They also collaborated with ‘Rewoke Bali’, an event company that hosted an intimate gathering in Bali to promote Newminatis amongst the rave community there.

To stay true to its mission, Newminatis’s fashion pieces are tailored to empower community members to “be themselves” and not be judged by anyone. Their carefree and innovative designs are crafted to ensure the person wearing them can move around and dance easily without feeling confined and restricted. Moreover, there is good news for customers who order through their website. The brand is all set to launch membership cards that grant special discounts on products and entry tickets to various events across the world, further promoting the brand’s love for house and techno music.

Newminatis is winning the hearts of countless house and techno music lovers worldwide by offering something for every fan. From designing oversized t-shirts, crop tops, kimonos, capes, and cardigans to low-drop shorts, ninja skirts, reconstructed trousers, and sweatpants, they prove to be a powerhouse for house and techno music enthusiasts to flaunt their outfits in style.