More than two billion people shop online, ordering anything from clothes to sneakers, cookware, artwork, jewelry, furniture, and more. So, what is it about online shopping that has people drawn to it? For most people, it’s the convenience of staying at home while opening a web browser on their phones, tablets, or computers to check out a site, look at items, and make purchases with ease. Sure, you won’t have your items the same day in most cases, but you can get them within a few days of ordering them online.
With billions of people shopping online, the creators of Shopping Roulette have created a fun and enjoyable system designed to reward online shoppers with the potential of getting their items for free. After all, who doesn’t love free stuff? Created by three European School of Economics graduates, Emilie Edberg, Joseph D’Anna, and Elia D’Anna, the goal was to provide an innovative experience with a slight gaming twist that can bring people with similar interests together. Users can shop for the items they like while competing for a chance to get those items for free, making the experience more exciting and enjoyable for everyone involved.
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The Start of a Cutting-Edge Shopping Experience
Siblings Elia and Joseph have always had a passion for technology and get excited about the idea of making advancements and offering convenient options that users can appreciate. They would eventually cross paths with Emilie Edberg, who was in charge of an event the siblings were streaming live on their platform. After some discussions, these three individuals connected, leading to the development and success of Shopping Roulette.
“I was fascinated by the different technology projects that Joseph and Elia were working on, but it was Shopping Roulette that truly caught my attention. As an entrepreneur in the fashion industry, it stood out to me as something valuable to consumers that could quickly and easily become a huge success. So, I joined in as the company’s CEO and worked with the pair to get the company started while expanding our engineering team and redesigning our platform,” shared Emilie Edberg. “We changed the visual style of the platform and made adjustments to the business model while updating core mechanics to make the product much more appealing to consumers. And, it worked. People are now using Shopping Roulette when they’re buying items online.”
While Shopping Roulette is providing an experience that most didn’t know they needed but could benefit from and appreciate, the company and its owners have faced multiple challenges along the way. “We knew that we couldn’t push too hard on the gaming side for the risk of alienating the traditional e-commerce customers. However, we didn’t want to play it too safe. It was all about finding the perfect balance between everything we offered. It may sound like a simple concept, but it was a grueling process that required us to develop the perfect solutions to get to where we’re at and what we’ve accomplished thus far,” said Edberg.
Those interested in checking out the shopping experience for themselves can visit Shopping Roulette on the web at www.ShoppingRoulette.com.
