Jobs to be done framework is the next step in understanding customer needs that will help businesses innovate and grow. This is a new way of thinking about innovation within your business, as it doesn’t just focus on what your products do, but instead focuses on why customers are buying them. Understanding the underlying job or need that people have helps you understand how to improve their experience with your product. In this article we’re going to explore how JTBD can be used to create successful innovations for any company looking to grow and scale through customer insight.
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The Jobs-To-Be-Done Framework is a customer-centered approach to innovation. When you think about this framework, it can help you understand the jobs your customers want to get done and why they are motivated to do them. It helps organizations create products that address those needs and make doing the job easier or more enjoyable for your customers.
1) Identify the desired outcome of a particular task
2) Uncover what motivates an individual to accomplish that task
3) Determine whether there are any barriers preventing people from accomplishing their goals (possibly in earlier stages).
*This is why understanding how your customers feel when they use your product/service will give you insight on ways to improve it.
There are many benefits to JTBD. The first is that it helps you understand why people are buying your product or service. This means you know what to focus on in order to create successful innovations for any company looking to grow and scale through customer insight. It also gives a better understanding of how customers feel when they use the products, which will help with improving them over time.
Jobs-to-be-Done proposes that in order to understand customer needs in a way that makes innovation predictable, companies should stop focusing on the product or the customer and instead focus on the underlying process or “job” the customer is trying to get done. This new approach can help you create successful innovations for any company looking to grow and scale through customer insight. It also gives a better understanding of how customers feel when they use your products, which will help with improving them over time. Why not let our team of experts partner with you today? We’re ready and waiting!
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