Healthcare wayfinding is an essential customer-patient relations issue for hospitals. Since patients and visitors are often in a heightened state of anxiety whenever they enter a healthcare facility, they worry about reaching their intended destination. And this anxiety is multiplied if they are first-timers in the area.
The frustration associated with getting lost is among the top complaints of visitors to hospitals. Studies have shown that when people don’t have directions when navigating a facility, they will most likely stop in every department and ask employees for directions.
In the healthcare industry, every opportunity to minimize a patient’s stress and discomfort is a huge accomplishment. Before you step ahead to learn more about how wayfinding systems benefit hospitals today, we would suggest you to have a look at this pharmaceutical warehousing to learn more about how their system works and what services do they offer.
Alleviates stress of patients (and their families)
Hospitals can be frustrating to navigate. But a well-designed wayfinding system ensures that patients and visitors know exactly how to get to their destinations, helping them to remain calm.
Furthermore, wayfinding alleviates the stress of worried families. It helps them locate their loved ones quickly and conveniently. It also prevents them from getting stressed finding their way during a nerve-wracking and emotional event.
Time is a crucial aspect of healthcare operations since a few seconds can mean the difference between life and death. Wayfinding saves staff and patients time by enabling them to navigate the hospital premises quickly and easily.
With clear directions, healthcare professionals can give emergency treatment as quickly as possible. Simultaneously, patients can receive their required treatment fast, and their companions can also get the necessary medications and other treatment supplies from the pharmacy and other departments quickly and without hassle.
Reduces workload for staff
Effective hospital wayfinding helps patients and visitors get to where they need to be without asking for help from anyone, especially healthcare employees. This will then free up staff for more important tasks. It also prevents disruptions during urgent hospital operations.
Prevents congestion along hallways
If patients and visitors can find their way faster, hallways within the hospital can become less crowded. As a result, healthcare professionals and other staff can easily navigate the facility and quickly deal with patients.
A clear hallway also enables urgent assistance to arrive faster and minimizes the hazards caused by congested walkways.
Increases patient satisfaction
When waiting time is reduced, patient satisfaction increases.
With an effective healthcare wayfinding design, patients can attend their appointments on time, and providers can keep to their schedules, too. With minimal late patient arrivals and less congested hallways, healthcare providers can serve patients on time, thereby keeping their schedules on track.
Reflects your brand
With the increasing healthcare options today – from medical clinics to 24/7 facilities – having a well-designed wayfinding system can uphold a strong brand identity.
It serves as an ideal platform to visually communicate the facility’s mission and values to connect with patients genuinely and attract new clients.
To ensure that your corporate brand identity guidelines are well-executed, a multidisciplinary team of designers should work collaboratively on the style, look, and feel of the directional signs. They will make sure that the facility’s brand is presented in the best light.
Improves health outcomes
A hospital aims to enhance health outcomes. A calm, welcoming, and inclusive space with great hospital wayfinding promotes good health because it positively influences mood and emotions.
Patients go to a hospital to feel better.
So if you are an architect or a designer tasked to improve the look and feel of a healthcare facility, make sure to design it in a way that contributes to a sense of healing, togetherness, and peace.
Install a reliable wayfinding system to make rooms and floors easily identifiable and to guide patients and visitors to their intended destinations easily.
After all, a simplified and satisfying hospital experience for patients also means a streamlined experience for doctors, nurses, and other hospital staff members.