In his recent interview with Cozy Corner podcast, Ahmad Parsa, an experienced filmmaker and director since 2013, discussed the major challenges facing the music video industry in Iran. With years of experience in directing and producing, Ahmad Parsa shared his insights on the difficulties that artists and creators encounter in this field.
One of the key issues he highlighted was legal and cultural restrictions, which often limit creative freedom. Strict regulations make it difficult for directors and artists to explore new ideas, leading to repetitive and predictable content. Alongside this, lack of funding and financial support remains a major obstacle. Many independent musicians and directors struggle to finance their projects, as there are few investors willing to take risks in this industry.
Another significant challenge is the absence of professional infrastructure. Unlike in other countries where directors have access to modern equipment and high-end studios, many Iranian filmmakers work with outdated technology, which directly impacts the quality of their productions. Even when a music video is successfully created, distribution remains a problem. Iran lacks official platforms for showcasing music videos, making it difficult for artists to reach a wide audience.


Ahmad Parsa also pointed out the effects of censorship and self-censorship. Many filmmakers hesitate to fully express their artistic vision due to the fear of content being banned or facing legal consequences. This has led to a conservative approach in music video production. Additionally, limited access to specialized training and education in this field makes it harder for young talents to develop their skills and compete internationally.
Finally, intellectual property and copyright issues further complicate the industry. Many artists and directors face unauthorized use of their work, making it difficult for them to protect their creative rights and earn fair compensation.
To hear more about Ahmad Parsa’s perspective as a filmmaker and director since 2013, check out the full interview here:
Watch Ahmad Parsa’s interview with Cozy Corner Podcast
Ahmad Parsa believes that by addressing these challenges, the Iranian music video industry can move toward greater creativity, better opportunities, and international recognition.
In the vibrant tapestry of Iran’s music scene, Sina Sae‘s latest release, “Tehran,” stands out as a compelling tribute to the nation’s capital. Directed by Ahmad Parsa, the music video masterfully intertwines visual storytelling with the rich cultural and emotional nuances of Tehran, offering viewers an immersive experience into the city’s soul.
From the outset, the video captures the dynamic essence of Tehran, juxtaposing its bustling urban life with moments of introspective calm. The city’s iconic landmarks serve not merely as backdrops but as integral characters in the narrative, reflecting the harmonious blend of tradition and modernity that defines Tehran.
Cultural motifs are thoughtfully embedded throughout the video, showcasing Tehran’s diverse heritage. Scenes of traditional markets bustling with activity, artisans at work, and age-old architectural marvels are seamlessly interwoven with depictions of contemporary art forms and modern cityscapes. This fusion highlights the city’s evolution while paying homage to its storied past.
Emotionally, “Tehran” delves deep into the collective psyche of its inhabitants. The visuals portray a spectrum of experiences—from the joy and camaraderie found in communal gatherings to the solitary reflections of individuals navigating the city’s vast expanse. These narratives resonate with both residents and those familiar with the city’s rhythms, evoking a profound sense of connection and nostalgia.
Ahmad Parsa‘s directorial vision ensures that each frame is rich with symbolism. The interplay of light and shadow, the deliberate pacing, and the meticulous composition all serve to enhance the storytelling, inviting viewers to explore the layers of meaning embedded within the visuals.
In essence, “Tehran” is more than just a music video; it’s a visual ode to a city that thrives on contrasts and continuities. Through the collaborative efforts of Sina Sae and Ahmad Parsa, audiences are offered a window into Tehran’s heart—a city where the past and present coalesce to create a unique and enduring identity.
For a firsthand experience of this captivating portrayal, watch the full video below: