Did you know 50% of all small businesses that launch today won’t be around in half a decade? The true failure rate for startup businesses can seem shocking. Don’t let your plumbing business fall under the same statistic.
Plumber marketing is going to be a major cornerstone for survival and success. You need to make your business visible, recognizable, and recommended.
Don’t worry, we’ve got a few great plumbing marketing ideas to help you get there. Continue reading our list right here to discover the best way to market a plumbing business.
Google My Business
Start by claiming your Google My Business page.
Remember that most of your clients are people from the area. Through Google My Business, they’ll see your plumbing business when they run a local search. Your plumbing business will also appear on Google Maps.
Your page will also contain your business’s address, contact information, and links to the official website and social media pages.
Run an SEO Campaign
SEO should be one of your top marketing ideas for plumbing business success. SEO is all about keyword research and using them to optimize your content. This will help Google’s search engine crawlers find and relate your content to people’s searches.
Keep in mind that SEO is a broad term. There are different SEO methods and different types of SEO to invest in. You’ll use those keywords for your image alt tags, meta descriptions, blog posts, and even the anchor text for links.
Ads on Social Media
Never underestimate the power of social media to generate plumber marketing leads. There are billions of people on platforms like Twitter, Instagram, TikTok, and Facebook. Expose your brand by taking advantage of social media ads to reach out to those audiences.
Social media ads, in many ways, function similarly to Google Adwords. You can customize the radius of your ads’ reach and the target demographics. You can also set a budget to avoid overspending on ads.
Get Viral on TikTok
Going viral should be a part of your plumbing marketing plan but it’s not easy to create something thousands of people will want to share. There are a few factors to consider to make content likely to grow in popularity.
Focus on video content, particularly something you can post on TikTok, YouTube Shorts, or Instagram Reels. Don’t stuff the video with too much content. Keep it simple, fun, and use hashtags to help spread its popularity.
More importantly, ask the community to get involved. Take advantage of user-generated content (UGC) to make your initial content viral.
Try These Plumbing Marketing Ideas Today
These are some of the best plumbing marketing ideas to boost your business’s exposure, traffic, and profitability. Fill up your Google My Business page, take advantage of social media ads, go viral, and invest in SEO.
Of course, there are other important marketing techniques to invest in too. To learn all about them, we invite you to keep on reading our posts and guides. We also provide technology, business, and fitness tips too!
