Today, many entrepreneurs and those who are just starting to promote their businesses strive to ensure that their business cards are attractive. This isn’t just a piece of paper, this is the face of your company, brand, or startup that you want to draw as much public attention as possible. But how do you make your business card modern and creative? That’s right, use trendy techniques that’ll grab attention and tell about the brand’s character.
In this article, we’ll tell you about the main trends in this business and consider the best business card design options.
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Translucent plastic
These business cards attract attention because translucent plastic is pleasant to the touch, looks stylish, and isn’t afraid of water or scuffs. It’ll last longer than a paper card.
Talking about the design, you can leave part of the business card opaque, such as a sideline. Highlight text and graphics print them in color on a transparent background, or, conversely, leave them transparent against a background of bright colors.
Handstamps
From business documents, stamps have migrated to business cards. You can put any information on them: from the name of the company and the logo to contact details and a call to action. It’s enough to develop a suitable stamp and you can create business cards literally on the go. Another advantage of this method is its versatility. You can use the stamp for other purposes as well, for instance, on letters, advertising flyers, product packaging, etc.
Also, there are several important things to pay attention to. So, firstly, think about the shape of the stamp – it can be a geometric figure or randomly placed inscriptions and graphics. Secondly, choose a color: it isn’t necessary to stick to the usual blue. You can choose a shade that will convey the desired mood. Also, take care of the stamped information as it is visible against the background of the business card and doesn’t merge with the background – make the color of the letters contrast.
Painted edges
Want to find a custom color scheme? Try to add accents by painting the edges. Such a business card gets a 3D effect and stands out in a stack of standard business card mockups. The main thing is to choose the right shades. The more contrast, the better: bright edges look especially impressive against the background of dark business cards. Colored edging will help emphasize thick edges.
QR code
A code with encrypted information is a bridge from physical contact to digital. Having scanned the QR code, potential clients or partners will get to your website, landing page, or social media page in a couple of seconds. To get users interested, you don’t have to use the traditional black and white square with pixels – give the code any shape and color or add a logo. Styles should complement each other: if your business card is handwritten and pastel shades, create the same light design for the QR code. Add a short call to action: write what needs to be done and which page the code leads to.
What are the best ideas for business cards mockups?
How to choose trending techniques that will appeal to your target audience? Where to place the logo? What colors do people perceive best? Many people have a negative attitude towards a business or company simply because of the quality and design of their business cards.
Here are the best things to take into account when deciding on a business card’s design:
- Use white, yellow, green, and blue colors;
- Make your business card design minimalistic yet creative;
- Write only necessary information on a card (your contact data, company’s address, etc);
- Make the font clear and contrasting.
The modern business card is a brand’s face that helps to make a first impression, get to know the company better, and distinguish it from competitors. To create a contemporary design, take inspiration from the trends we discussed in the article, but do not forget about minimalism.
