With over 2 billion active users, WhatsApp is the world’s most popular instant messaging application. It is instant, personal, and global, making it a terrific tool for customers to approach businesses.
Brands with an omnichannel strategy can use WhatsApp to communicate with customers confidentially and securely.
WhatsApp can do it all, from answering consumer questions to showing products, delivering notifications, and updating customers.
The end-to-end encryption capability can help your organization redefine customer communication.
With WhatsApp messaging, you can provide better support and elevate corporate conversations.
Benefits of providing support via WhatsApp
Customers increasingly expect individualized service and real-time communication. WhatsApp’s reliable and secure communications make it excellent for engaging customers and exceeding their expectations. As a result, Squarespace websites use it as one of the top messaging apps to help customers.
Squarespace WhatsApp can help your business in several ways:
- WhatsApp has the most monthly active users across all age groups and geographies. So it can help your company grow and attain its full potential.
- Customer chats can be assigned to many support workers simultaneously while using WhatsApp for business.
- Using a WhatsApp chatbot template can improve your business’s skills and automate responses. Bots can help handle consumers more efficiently.
- WhatsApp’s business API is easily accessible for third-party integrations. This can help centralize consumer data and improve customer service.
- Sending rich media content like photographs, videos, emojis, or documents can enhance client interaction. You can also develop a catalog of your goods and services.
How to use WhatsApp for support
To satisfy customer experience goals, companies must be visible on nearly every channel. WhatsApp’s most extensively used messaging medium provides an excellent support channel for your business.
Brands use WhatsApp to improve customer satisfaction and provide an omnichannel experience. Let’s have a look at each method.
Common client questions
When contacting businesses, customers want quick responses. With WhatsApp, you can talk directly to your customers and respond to their questions in real-time.
Customer queries can take numerous forms, including questions about a product, information about a purchase, interest in a future product, complaints, or order-related concerns.
Collect client feedback
Customer feedback should be as important as anything else to your business. A great platform like WhatsApp makes it easy to reach out to clients and get their feedback.
The channel’s conversational flow makes it a valuable tool for gathering customer feedback and evaluating client mood.
Update your status
Adding WhatsApp Business to your communication mix might be very useful when communicating with customers.
In addition, you may use the channel to tell clients about the exact status of their orders. One of the most crucial customer service recommendations to build your business is updating customers on progress.
Instantly share notifications
Clients will like receiving updates and reminders from your brand via WhatsApp API. You can notify Customers about bookings, payments, and other issues.
Clients prefer WhatsApp over email, so delivering notifications and reminders can be very effective.
Different types of notifications through WhatsApp:
- Billing: Your company can send a billing invoice or payment request for an order over WhatsApp to keep customers informed of their dues.
- Appointment reminder: Use WhatsApp appointment reminders to remind customers of appointments.
- Delivery status: WhatsApp is an excellent way to keep clients updated on their orders.
Showcase products and services
Your clients can find your products and services via WhatsApp Business. Brands might create a catalog to advertise their products and services for marketing purposes.
Scale customer communication
Using WhatsApp for mass communication or mass consumer communication is possible. You can utilize any media format you choose, images or videos, to enhance the consumer experience
WhatsApp customer support revolutionizes
Businesses may use omnichannel engagement to combine all channels into one customer experience flow easily. And WhatsApp is undoubtedly a big step forward in boosting consumer engagement and redefining support.
With private and encrypted chat, WhatsApp will enhance your customer service approach and provide you with a competitive advantage. You can use it to help your customers and develop your business. Go to Smartarget if you still need help adding WhatsApp to Squarespace Website.
